Report NEP-MKT-2009-12-19

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Ana Côrte-Real & Paulo Lencastre, 2009, "Mascots, design characteristics and children: Does affective response match with cognitive response?," Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa, number 13, Dec.
• Ţarcă, Naiana & Vatuiu, Teodora & Popa, Adela, 2009, "The importance of the Web technologies during the communication process between a company and its clients," MPRA Paper, University Library of Munich, Germany, number 19261, Sep, revised 15 Oct 2009.
• Suchánek, Petr, 2009, "Communication and Procedural Models of the E-commerce Systems," MPRA Paper, University Library of Munich, Germany, number 19248, Oct, revised 2009.
• Silvia Faggian & Luca Grosset, 2009, "Optimal investment in age-structured goodwill," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 194, Nov.
• K. W. De Bock & D. Van Den Poel & S. Manigart, 2009, "Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 09/618, Nov.
• A. Prinzie & D. Van Den Poel, 2009, "Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: An Acquisition Pattern Analysis application," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 09/607, Aug.
• Baldwin, John R. Gu, Wulong Lafrance, Amélie Macdonald, Ryan, 2009, "Investment in Intangible Assets in Canada: R&D, Innovation, Brand, and Mining, Oil and Gas Exploration Expenditures," The Canadian Productivity Review, Statistics Canada, Economic Analysis Division, number 2009026e, Dec.
• Antonescu, Eugenia, 2009, "Food products' cycle of life," MPRA Paper, University Library of Munich, Germany, number 19150, Dec.
• Item repec:vie:viennp:0916 is not listed on IDEAS anymore