IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/19261.html
   My bibliography  Save this paper

The importance of the Web technologies during the communication process between a company and its clients

Author

Listed:
  • Ţarcă, Naiana
  • Vatuiu, Teodora
  • Popa, Adela

Abstract

In order to face the new market environment which is in constant change, the company must place the customer in the center of its attention. As a result, the company will not follow, first of all, the benefit brought by a certain successful business, but to develop long-term business relationships with the same customers. The integration of Web technologies has an important place into the process of accomplishing companies’ objectives to increase the competitiveness degree on the market by generating customers’ loyalty. Developing a web-site makes it possible a very good communication with the clients , and this leads, finally, to a constant adaptation of the company’s offer to the continuously changing customers’ requests.

Suggested Citation

  • Ţarcă, Naiana & Vatuiu, Teodora & Popa, Adela, 2009. "The importance of the Web technologies during the communication process between a company and its clients," MPRA Paper 19261, University Library of Munich, Germany, revised 15 Oct 2009.
  • Handle: RePEc:pra:mprapa:19261
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/19261/1/MPRA_paper_19261.pdf
    File Function: original version
    Download Restriction: no

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Claudia Elena Dinucă, 2011. "Web Structure Mining," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 73-84.

    More about this item

    Keywords

    client-oriented marketing; website; customer relationship management; performance through quality; centralized databases;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:19261. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter). General contact details of provider: http://edirc.repec.org/data/vfmunde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.