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Report NEP-MKT-2009-10-03
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Paulo Lencastre & Ana Côrte-Real, 2009, "A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA," Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa, number 11, Jul.
- Minten, Bart & Reardon, Thomas & Vandeplas, Anneleen, 2009, "Linking urban consumers and rural farmers in India: A comparison of traditional and modern food supply chains," IFPRI discussion papers, International Food Policy Research Institute (IFPRI), number 883.
- Adam Copeland, 2009, "The dynamics of automobile expenditures," Staff Reports, Federal Reserve Bank of New York, number 394, Sep.