Printed from https://ideas.repec.org/n/nep-mkt/2011-08-09.html
Report NEP-MKT-2011-08-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Rhodes, Andrew, 2011, "Multiproduct pricing and the Diamond Paradox," MPRA Paper, University Library of Munich, Germany, number 32511, Jul.
- Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011, "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa, number 02, Jul.
- Item repec:vuw:vuwecf:1685 is not listed on IDEAS anymore
- Caldeira, Monica & Sottomayor, Miguel & Souza Monteiro, Diogo M., 2011, "Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 109189, Jul, DOI: 10.22004/ag.econ.109189.
- Sabatini Fabio, 2011, "Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being," wp.comunite, Department of Communication, University of Teramo, number 0076, Jul.
- Waßmann, Jan, 2011, "Corporate Social Responsibility in der Marketing- und Markenforschung: Ein systematischer Überblick zum aktuellen Stand der empirischen Forschung," Research Papers on Marketing Strategy, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing, number 5/2011.