Report NEP-MKT-2011-08-09This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Rhodes, Andrew, 2011. "Multiproduct pricing and the Diamond Paradox," MPRA Paper 32511, University Library of Munich, Germany.
- Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
- Berka, Martin & Devereux, Michael B. & Rudolph, Thomas, 2011. "Price setting in a leading Swiss online supermarket," Working Paper Series 1685, Victoria University of Wellington, School of Economics and Finance.
- Caldeira, Monica & Sottomayor, Miguel & Souza Monteiro, Diogo M., 2011. "Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 109189, Agricultural and Applied Economics Association.
- Sabatini Fabio, 2011. "Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being," wp.comunite 0076, Department of Communication, University of Teramo.
- Waßmann, Jan, 2011. "Corporate Social Responsibility in der Marketing- und Markenforschung: Ein systematischer Überblick zum aktuellen Stand der empirischen Forschung," Research Papers on Marketing Strategy 5/2011, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing.