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Carolin Kaiser

Personal Details

First Name:Carolin
Middle Name:
Last Name:Kaiser
Suffix:
In ASCII letters:
RePEc Short-ID:pka1799
[This author has chosen not to make the email address public]

Affiliation

Nürnberg Institut für Marktentscheidungen (NIM)

Nürnberg, Germany
https://www.nim.org/
RePEc:edi:nimnbde (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Kaiser Carolin & Kaiser Jakob & Schallner Rene & Manewitsch Vladimir & Rau Lea, 2026. "Leaving Insight to Digital Twins? Promise, Progress and Limits of Synthetic Respondents," NIM Marketing Intelligence Review, Paradigm, vol. 18(1), pages 48-53.
  2. Kaiser Carolin & Manewitsch Vladimir & Schallner Rene, 2025. "Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions," NIM Marketing Intelligence Review, Paradigm, vol. 17(1), pages 48-53.
  3. Kaiser Carolin & Schallner René & Manewitsch Vladimir, 2023. "Eye Contact Matters for Consumer Trust – Even with Robots," NIM Marketing Intelligence Review, Paradigm, vol. 15(2), pages 48-53, November.
  4. Kaiser, Carolin & Ahuvia, Aaron & Rauschnabel, Philipp A. & Wimble, Matt, 2020. "Social media monitoring: What can marketers learn from Facebook brand photos?," Journal of Business Research, Elsevier, vol. 117(C), pages 707-717.

Chapters

  1. Bijan Khosrawi-Rad & Lea Sophie Fischer & Carolin Kaiser & Susanne Robra-Bissantz, 2025. "Designing In-Store Navigation Systems in Physical Retail," Lecture Notes in Information Systems and Organization, in: Daniel Beverungen & Christiane Lehrer & Matthias Trier (ed.), Transforming the Digitally Sustainable Enterprise, pages 307-315, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Kaiser, Carolin & Ahuvia, Aaron & Rauschnabel, Philipp A. & Wimble, Matt, 2020. "Social media monitoring: What can marketers learn from Facebook brand photos?," Journal of Business Research, Elsevier, vol. 117(C), pages 707-717.

    Cited by:

    1. Kaisa Aro & Kati Suomi, 2026. "Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland," Corporate Reputation Review, Palgrave Macmillan, vol. 29(2), pages 159-176, May.
    2. Kopalle, Praveen K. & Lehmann, Donald R. & Ramachandran, Divya & Wetzels, Ruud, 2025. "Journal of Business Research Publications 1973–2024: Topics, methodological approaches, data, and analyses conducted," Journal of Business Research, Elsevier, vol. 194(C).
    3. Pati, Arnav & Pradhan, Debasis & Moharana, Tapas Ranjan & Chaudhuri, Himadri Roy & Rup, Bikash Kumar, 2025. "Forty Years of Brand Logo Literature: A Review and Future Research Directions," Journal of Business Research, Elsevier, vol. 200(C).
    4. Ghouri, Arsalan Mujahid & Mani, Venkatesh & Haq, Mirza Amin ul & Kamble, Sachin S., 2022. "The micro foundations of social media use: Artificial intelligence integrated routine model," Journal of Business Research, Elsevier, vol. 144(C), pages 80-92.
    5. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
    6. Morgan M. Bryant & Jen Riley & Tiffanie Turner-Henderson & Dexter Purnell, 2024. "Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 169-181, June.
    7. Philp, Matthew & Jacobson, Jenna & Pancer, Ethan, 2022. "Predicting social media engagement with computer vision: An examination of food marketing on Instagram," Journal of Business Research, Elsevier, vol. 149(C), pages 736-747.
    8. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    9. Armenia, Stefano & Franco, Eduardo & Iandolo, Francesca & Maielli, Giuliano & Vito, Pietro, 2024. "Zooming in and out the landscape: Artificial intelligence and system dynamics in business and management," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    10. AlRabiah, Sara & Marder, Ben & Marshall, David & Angell, Rob, 2022. "Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns," Journal of Business Research, Elsevier, vol. 152(C), pages 93-105.
    11. Ngai, Eric W.T. & Wu, Yuanyuan, 2022. "Machine learning in marketing: A literature review, conceptual framework, and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 35-48.
    12. Zachlod, Cécile & Samuel, Olga & Ochsner, Andrea & Werthmüller, Sarah, 2022. "Analytics of social media data – State of characteristics and application," Journal of Business Research, Elsevier, vol. 144(C), pages 1064-1076.
    13. Borah, Dhruba & Kim, Jihye & Li, Nicolas, 2025. "Using social media for opportunity exploration in social enterprises: Sensemaking and signaling perspectives," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
    14. He, Yi & You, Ya & Chen, Qimei, 2020. "Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM," Journal of Business Research, Elsevier, vol. 118(C), pages 210-222.
    15. Zhao, Lu & Zhang, Mingli & Tu, Jianbo & Li, Jialing & Zhang, Yan, 2023. "Can users embed their user experience in user-generated images? Evidence from JD.com," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    16. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).

Chapters

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Corrections

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