Publications

by alumni of

Facultad de Ciencias Económicas y Empresariales
Universidad de Burgos
Burgos, Spain

(Faculty of Economics and Business, University of Burgos)

These are publications listed in RePEc written by alumni of the above institution who are registered with the RePEc Author Service and listed in the RePEc Genealogy. List of alumni. For a list of publications by current members of the department, see here. Register yourself.

This page is updated in the first days of each month.

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| Working papers | Journal articles |

Working papers

2007

1. Huerta Zavala, Pilar Angélica & Calderón Monge, Esther, 2007. "Influencia de las contraprestaciones financieras en la decisión de franquiciar un establecimiento en el sector Confección, Moda y Complementos," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2007-06, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.

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Journal articles

2022

1. Esther Calderón-Monge & José M. Ramírez-Hurtado, 2022. "Measuring the consumer engagement related to social media: the case of franchising," Electronic Commerce Research, Springer, vol. 22(4), pages 1249-1274, December.

2021

1. Calderon-Monge, Esther & Pastor-Sanz, Iván & Sendra-García, Javier, 2021. "How to select franchisees: A model proposal," Journal of Business Research, Elsevier, vol. 135(C), pages 676-684.

2020

1. Calderon-Monge, Esther & Pastor-Sanz, Ivan & Sendra Garcia, F. Javier, 2020. "Analysis of sustainable consumer behavior as a business opportunity," Journal of Business Research, Elsevier, vol. 120(C), pages 74-81.

2019

1. Esther Calderón-Monge & Pilar Huerta-Zavala & Jannett Ayup-González, 2019. "Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis," International Entrepreneurship and Management Journal, Springer, vol. 15(2), pages 573-588, June.

2017

1. Esther Calderon-Monge & Ivan Pastor-Sanz & Pilar Huerta-Zavala, 2017. "Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure," Sustainability, MDPI, vol. 9(8), pages 1-16, August.
2. Esther Calderon-Monge & Ivan Pastor-Sanz, 2017. "Effects of Contract and Trust on Franchisor Performance," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 11(4), December.

2016

1. Leonardo Martin Mastrangelo & Esther Calderon-Monge & Pilar Huerta-Zavala, 2016. "Franchise fairs: A relevant signal in franchise choice in social activity," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.

2015

1. Calderon Monge, María Esther & Huerta, Pilar Angelica, 2015. "Lucro líquido do franqueado: um sinal para a escolha de franquia em época de crise," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(6), November.

2014

1. Jannett Ayup González & Esther Calderón Monge, 2014. "Senales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador," Estudios Gerenciales, Universidad Icesi, June.
2. Esther Calderon-Monge & Pilar Huerta-Zavala, 2014. "Brand and performance signals in the choice of franchise opportunities," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 772-787, July.

2008

1. Ma. Esther Calderón Monge & Jannett Ayup González, 2008. "La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados," Estudios Gerenciales, Universidad Icesi, November.

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