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Publications

by members of

Universiteti Europian i Tiranës → Departamenti Menaxhim dhe Ekonomiks

European University of Tirana → Department of Management and Economics

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles | Chapters |

Working papers

2025

  1. Kekezi, Ana, 2025, "SMEs as engines of inclusive growth: The Albanian business ecosystem within the Sustainable Development Goals framework," MPRA Paper, University Library of Munich, Germany, number 127693, Dec.

2019

  1. Kekezi, Ana, 2019, "The impact of television advertising on the consumer behavior–the case of Albania," MPRA Paper, University Library of Munich, Germany, number 116061, Jul.
  2. Kekezi, Ana, 2019, "Exploration of marketing tools for the promotion of protected areas (Albania)," MPRA Paper, University Library of Munich, Germany, number 117096.

2018

  1. Kekezi, Ana, 2018, "Government’s deficiency of communication and the impact on stakeholder’s (Case of yellow waste WtE in Albania)," MPRA Paper, University Library of Munich, Germany, number 120250, May.
  2. Kekezi, Ana, 2018, "Cool media approach to enhance domestic tourism in developing countries. (Albania)," MPRA Paper, University Library of Munich, Germany, number 121331, May.

2013

  1. Kekezi, Ana & Kruja, Drita, 2013, "Outdoor advertising and the resistance of Albanian consumer," MPRA Paper, University Library of Munich, Germany, number 120297, May.

Journal articles

2021

  1. Paweł Grata, 2021, "The Social Policy of the Second Polish Republic Towards Disabled People," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, volume 6, July - De, DOI: 10.26417/ejms.v5i1.p420-424.
  2. Irina Canco & Drita Kruja & Tiberiu Iancu, 2021, "AHP, a Reliable Method for Quality Decision Making: A Case Study in Business," Sustainability, MDPI, volume 13, issue 24, pages 1-14, December.

2013

  1. Ana Kekezi & Drita Kruja, 2013, "Outdoor Advertising And The Resistance Of Albanian Consumer," EuroEconomica, Danubius University of Galati, issue 2(32), pages 159-171, September.

Chapters

2017

  1. Elena Kokthi & Drita Kruja, 2017, "Customer Based Brand Equity Analysis: An Empirical Analysis to Geographical Origin," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2017), Óbuda University, Keleti Faculty of Business and Management, in: István Takács.
  2. Drita Kruja & Elena Kokthi, 2017, "The Knowledge and Students’ Readiness to Join the Business Services Sector in Albania," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2017), Óbuda University, Keleti Faculty of Business and Management, in: István Takács.

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