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Solid Growth:Strategies of Industrial Champions in Global Markets

Author

Listed:
  • Olaf Plötner

    (ESMT Berlin, Germany)

  • Johannes Habel

    (University of Houston, USA)

  • Bianca Schmitz

    (ESMT Berlin, Germany)

Abstract

This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?

Suggested Citation

  • Olaf Plötner & Johannes Habel & Bianca Schmitz, 2023. "Solid Growth:Strategies of Industrial Champions in Global Markets," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13091, January.
    • Handle: RePEc:wsi:wsbook:13091
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13091
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    More about this item

    Keywords

    Global B2B Strategy; Business Models; Complex Service Solutions; No-frills; Advanced Premium Goods; Digital Innovation;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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