Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-662-72311-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Annett Bergk, 2026. "Künstliche Intelligenz und Unternehmenskommunikation: Warum es höchste Zeit ist, sich mit KI auseinanderzusetzen," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 1, pages 1-12, Springer.
- Annett Bergk, 2026. "Daten als Fundament der KI-gestützten Kommunikation," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 2, pages 13-34, Springer.
- Annett Bergk, 2026. "Interne Kommunikation – Effizienz und Engagement durch KI," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 3, pages 35-51, Springer.
- Annett Bergk, 2026. "Change-Kommunikation – Transformation erfolgreich gestalten," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 4, pages 53-73, Springer.
- Annett Bergk, 2026. "Medienarbeit/Pressearbeit im digitalen Zeitalter – Automatisierung und Optimierung," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 5, pages 75-103, Springer.
- Annett Bergk, 2026. "Krisenkommunikation – Schneller und präziser durch KI," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 6, pages 105-123, Springer.
- Annett Bergk, 2026. "Content-Marketing – KI als kreativer Partner," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 7, pages 125-150, Springer.
- Annett Bergk, 2026. "KI in der Unternehmenskommunikation verankern," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 8, pages 151-167, Springer.
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