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Content-Marketing – KI als kreativer Partner

In: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation

Author

Listed:
  • Annett Bergk

    (Westfälische Hochschule)

Abstract

Zusammenfassung Dieses Kapitel untersucht das Zusammenspiel von Künstlicher Intelligenz und Content-Marketing und zeigt, wie KI entlang der gesamten Wertschöpfungskette zur strukturellen Entlastung und qualitativen Optimierung beiträgt. Ob bei der Themenfindung, Zielgruppenanalyse, Textgenerierung, Bild- und Videoerstellung oder der plattformgerechten Verteilung: KI hilft, Prozesse zu beschleunigen, effizient Varianten zu erzeugen und redaktionelle Arbeit systematisch zu ergänzen. Der Case Viva con Agua veranschaulicht, wie datenbasierte Tools genutzt werden können, um Themen gezielt zu besetzen und mediale Sichtbarkeit strategisch zu erhöhen. Richtig eingesetzt, macht KI aus gutem Content wirksame Kommunikation – skalierbar, anschlussfähig und zielgruppengerecht.

Suggested Citation

  • Annett Bergk, 2026. "Content-Marketing – KI als kreativer Partner," Springer Books, in: Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation, chapter 7, pages 125-150, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-72311-1_7
    DOI: 10.1007/978-3-662-72311-1_7
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