Data-Driven Marketing und der Erfolgsfaktor Mensch
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-50416-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Lutz Klaus, 2026. "Einleitung," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 1, pages 1-9, Springer.
- Lutz Klaus, 2026. "Agilität steigern," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 2, pages 11-18, Springer.
- Lutz Klaus, 2026. "Analytisch denken," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 3, pages 19-36, Springer.
- Lutz Klaus, 2026. "Integration fördern," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 4, pages 37-72, Springer.
- Lutz Klaus, 2026. "Kundenorientierung leben," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 5, pages 73-80, Springer.
- Lutz Klaus, 2026. "Neugierig sein," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 6, pages 81-86, Springer.
- Lutz Klaus, 2026. "Storytelling beherrschen," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 7, pages 87-95, Springer.
- Lutz Klaus, 2026. "Unternehmerisch handeln," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 8, pages 97-107, Springer.
- Lutz Klaus, 2026. "Erfolg und Fortschritt im Transformationsprozess messen und darstellen," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 9, pages 109-112, Springer.
- Lutz Klaus, 2026. "Ethik und die Verantwortung für Daten: Kein Erfolg um jeden Preis," Springer Books, in: Data-Driven Marketing und der Erfolgsfaktor Mensch, edition 2, chapter 10, pages 113-118, Springer.
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