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Advances in National Brand and Private Label Marketing

Editor

Listed:
  • Raj Sethuraman
    (Southern Methodist University)

  • Juan Carlos Gázquez-Abad
    (University of Almería)

  • José Luis Ruiz-Real
    (University of Almería)

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Suggested Citation

  • Raj Sethuraman & Juan Carlos Gázquez-Abad & José Luis Ruiz-Real (ed.), 2025. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-031-97133-4, October.
    • Handle: RePEc:spr:prbuec:978-3-031-97133-4
    DOI: 10.1007/978-3-031-97133-4
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