IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-97133-4_10.html
   My bibliography  Save this book chapter

Offline vs. Online Retail in the Sports Equipment Sector

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • María Mar Martín-García

    (University of Almería)

  • José Luis Ruiz-Real

    (University of Almería)

  • Juan Carlos Gázquez-Abad

    (University of Almería)

  • Juan Uribe-Toril

    (University of Almería)

Abstract

In recent years, the growth of online commerce, mainly driven by digitalization, is causing a paradigm shift in retailing. In this scenario, online commerce has become a shopping option that can almost replace the physical shop. However, some consumers still prefer the experience of being able to interact with the product, especially in some sectors, such as the sporting goods trade. Through a sample of 153 participants, this research aims to obtain an approximation of the factors that influence customer satisfaction in the online and offline shop in the sports context. The results show that product variety remains the most influential factor in the satisfactory shopping experience in both environments. Although 46.4% of respondents prefer offline shopping, almost 34% are indifferent to it, which may be an opportunity for retail to evolve, integrating both environments, adding value to the service provided to the customer.

Suggested Citation

  • María Mar Martín-García & José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Juan Uribe-Toril, 2025. "Offline vs. Online Retail in the Sports Equipment Sector," Springer Proceedings in Business and Economics, in: Raj Sethuraman & Juan Carlos Gázquez-Abad & José Luis Ruiz-Real (ed.), Advances in National Brand and Private Label Marketing, pages 77-90, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-97133-4_10
    DOI: 10.1007/978-3-031-97133-4_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-97133-4_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.