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Shopping Value and Delivery Mode Choice: The Role of Internet Usage

In: Advances in National Brand and Private Label Marketing

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  • Ian Clark S. Sinapuelas

    (San Francisco State University)

Abstract

The purpose of this study is to extend previous research on the relationship between shopping value and delivery mode choices. Specifically, we examine the moderating effect of internet usage on this relationship. Based on a survey of 180 undergraduate students, our findings suggest that the influence of utilitarian and hedonic shopping values on delivery mode preference varies depending on the individual’s level of internet usage.

Suggested Citation

  • Ian Clark S. Sinapuelas, 2025. "Shopping Value and Delivery Mode Choice: The Role of Internet Usage," Springer Proceedings in Business and Economics, in: Raj Sethuraman & Juan Carlos Gázquez-Abad & José Luis Ruiz-Real (ed.), Advances in National Brand and Private Label Marketing, pages 71-75, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-97133-4_9
    DOI: 10.1007/978-3-031-97133-4_9
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