Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)
Editor
- Kirti Sharma(Management Development Institute)Shiv S. Tripathi(Management Development Institute)Neetu Yadav(Management Development Institute)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), 2026. "Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)," Advances in Economics, Business and Management Research, Springer, number 978-94-6239-608-1.
Handle: RePEc:spr:advbmr:978-94-6239-608-1
DOI: 10.2991/978-94-6239-608-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Kirti Sharma & Shiv S. Tripathi & Neetu Yadav, 2026. "Peer-Review Statements," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 1-3, Springer.
- Aradhana Sorout & Anil Anand Pathak & N. P. Singh, 2026. "AI and Sustainable Consumer Decision-Making: A Conceptual Extension of the SEE Model," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 4-19, Springer.
- Aradhana Sorout & Anil Anand Pathak & N. P. Singh, 2026. "AI-driven Financial Decision-Making: A Bibliometric Review," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 20-42, Springer.
- Aradhana Sorout & N. P. Singh, 2026. "Consumer Behavior towards Sustainable Products," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 43-53, Springer.
- Adarsh Singh & Neetu Yadav, 2026. "Decoding Sustainability Strategy in MSMEs: A Bibliometric and Content Exploration," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 54-86, Springer.
- Saurav Nandi & A. Seetharaman & K. Maddulety & Nada Sayarh Lebbar, 2026. "Designing the Conceptual Framework for Automotive Aftermarket," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 87-113, Springer.
- Harsh Kumar & Ashish Bajpai, 2026. "Employee Engagement to Elicit Consumer Forgiveness in Service Firms," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 114-134, Springer.
- Dinesh Sehgal & Sangeeta Shah Bhardwaj, 2026. "Exploring the Role of Agentic AI in building Organizational Agility: A Conceptual Model," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 135-154, Springer.
- Sabeena Yousuf & Sara Fahim, 2026. "From Belonging to Broadcasting: The Role of Social Identity in Youth-Driven Online Brand Advocacy (Working Paper)," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 155-165, Springer.
- Swati Kulkarni & Jharna Lulla, 2026. "Healthcare and Digital Sensitivity in Tier 1 and Tier 2 Cities of India," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 166-182, Springer.
- Jatin Vaid, 2026. "Impact of Artificial Intelligence Enabled Marketing Strategies on Performance of MICE Hotels," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 183-203, Springer.
- Esha Sharma & Kirti Sharma, 2026. "Navigating the Patient Journey: Integrating Technology," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 204-209, Springer.
- Karpagavalli Gurusamy & Preshth Bhardwaj & Ankita Gogoi, 2026. "Perceived Authenticity of Assam Handloom Products: A TPB Model of Awareness, Sustainable Brand Image, and the Role of Demographic Moderation," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 210-242, Springer.
- Neetu Chhillar & Preeti Chawla & Swaranjeet Arora, 2026. "Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 243-260, Springer.
- Shreesha Mairarua & Ashavaree Dasb & Mohamed Ahmed Al Dhanhanic, 2026. "Strategic Content Marketing for NRI Finance: A Multi-Platform Short-Form Video Engagement Analysis," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 261-273, Springer.
- Pranati Paheli, 2026. "The Loss of Social Identity and its impact on Consumer Brand Choices," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 274-281, Springer.
- Shivani Yadav & Zillur Rahman, 2026. "The Multifaceted Role of Packaging: Product and Brand Perspectives," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 282-298, Springer.
- Ashavaree Das & Shreesha Mairaru & Sanjay Kumar Tyagi, 2026. "Transforming Social Media Marketing Education Through Competency-Based Learning: Integrating the 5E Framework for Enhanced Student Outcomes," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 299-307, Springer.
- Kirti Sharma, 2026. "Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 308-329, Springer.
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