IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6239-608-1_19.html

Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies

In: Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

Author

Listed:
  • Kirti Sharma

    (Management Development Institute (MDI), Associate Professor)

Abstract

Purpose- This study aims to empirically investigate consumer readiness scale on wearable technologies usage by consumers and service providers in emerging markets. This study investigates the consumer preferences and service providers’ preferences on consumer readiness scale. Design/Methodology/Approach- This study conducted two phases of the study, phase 1- A structured questionnaire survey containing consumer readiness scale and for phase 2 – DEMATEL Method is applied based on the responses received from service providers (decision makers) of wearable technologies. Findings-Results identified that there is a clear gap among consumers preferences on consumer readiness and provides focus on developing wearable technologies. Results also identified that role clarity is the prime focus of developers providing WTs to consumers. Originality/Value-This study enriched the understanding and importance of consumer readiness to enable efficient use of wearable technologies.

Suggested Citation

  • Kirti Sharma, 2026. "Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 308-329, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-608-1_19
    DOI: 10.2991/978-94-6239-608-1_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6239-608-1_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.