IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6239-608-1_4.html

Consumer Behavior towards Sustainable Products

In: Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

Author

Listed:
  • Aradhana Sorout

    (MVN University, School of Business Management and Commerce)

  • N. P. Singh

    (MVN University, School of Business Management and Commerce)

Abstract

One of the most tenacious issues confronting the world today is the degradation of environment at an alarming rate, caused by the over-use of natural resources to meet human needs. A viable solution lies in fostering a paradigm shift from the consumption of conventional to the adoption of eco-friendly products that exert the least adverse impact. This study attempts to identify the factors that impact sustainable consumption through survey-based research. Using a quantitative approach PLS-SEM (partial least square-structural equation modelling), the research tests the relationships between variables where green purchase intention acts as a mediating variable. The study contributes theoretically by integrating cognitive (sustainable packaging, eco-labelling) and emotional factors (emotional appeal) affecting consumer behavior. Moreover, the findings support the transition towards a more sustainable consumption behavior, considering it is no longer optional but essential.

Suggested Citation

  • Aradhana Sorout & N. P. Singh, 2026. "Consumer Behavior towards Sustainable Products," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 43-53, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-608-1_4
    DOI: 10.2991/978-94-6239-608-1_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6239-608-1_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.