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Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development

In: Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

Author

Listed:
  • Neetu Chhillar

    (Management Development Institute Gurgaon, Teacher Research Associate
    Lal Bahadur Shastri Institute of Management, Visiting Faculty)

  • Preeti Chawla

    (Associate Professor at The North Cap University)

  • Swaranjeet Arora

    (Lal Bahadur Shastri Institute of Management, Associate Professor)

Abstract

The study investigates the influence of socio-demographic factors on the financial well-being (FWB) of people in the rural regions of NCR of India, aligning with the Sustainable Development Goals (SDGs) aimed at reducing poverty (SDG 1), health and well-being (SDG 3), quality education (SDG 4), decent work and economic growth (SDG 8), gender equality (SDG 5), and reducing inequalities (SDG 10). A survey was conducted among 499 people, with data analyzed using the Independent-Samples KruskalWallis Test. The findings reveal that married individuals, extended family, high-income people, employment status and senior/middle-aged exhibit higher levels of FWB compared to their counterparts. These findings can significantly inform and improve current approaches to financial education by focusing on tailored intervention for specific demographic groups, including younger adults, unmarried persons, and the unemployed, who experience lower levels of FWB. However, the study found no significant statistical differences in FWB concerning gender and educational level. These findings challenge the conventional wisdom about education’s role in FWB, suggesting that larger factors than education are often involved in rural societal networks and perhaps family support. The study’s relevance to SDG 1, SDG 8, and SDG 10 re-emphasizes its importance to the overall global efforts at decreasing inequality and poverty. Therefore, the contribution is highly important for informing the academic research and policy-making aimed at boosting financial stability and inclusion in rural communities for advancing the SDGs.

Suggested Citation

  • Neetu Chhillar & Preeti Chawla & Swaranjeet Arora, 2026. "Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development," Advances in Economics, Business and Management Research, in: Kirti Sharma & Shiv S. Tripathi & Neetu Yadav (ed.), Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), pages 243-260, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-608-1_14
    DOI: 10.2991/978-94-6239-608-1_14
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