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Using contactless mobile payment in the Vietnamese restaurant industry

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  • Giousmpasoglou, Charalampos
  • Dinh, Dzung

Abstract

Purpose: Contactless Mobile Payment (CMP) is a technological innovation that shapes the future of service-related industries. This study develops a critical understanding of CMP in the context of consumer behaviour and explores its use in the Vietnamese restaurant industry. Methods: An online survey was used to collect the data (n=153) from Vietnamese consumers. Data analysis was conducted with the use of SPSS and AMOS software. A Confirmatory Factor Analysis (CFA) in conjunction with Structural Equation Modelling (SEM) were employed to explore consumer perceptions regarding the use of CMP. Results: The findings indicate that consumers find CMP a fast and convenient way to make transactions in Vietnamese restaurants. The findings also indicate the importance of ease of use and security. Implications: The study contributes to the understanding of consumer behaviour in regard to technology in the service industries context focused on the restaurant industry. The managerial implications of this study highlight a number of benefits for both consumers and businesses, such as efficiency, speed, and improved customer service; on the other hand, the potential of fraud poses a serious threat for both sides.

Suggested Citation

  • Giousmpasoglou, Charalampos & Dinh, Dzung, 2022. "Using contactless mobile payment in the Vietnamese restaurant industry," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 3-15.
    • Handle: RePEc:zbw:espost:272312
    DOI: 10.5281/zenodo.6581331
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    More about this item

    Keywords

    Consumer Behaviour; Contactless Mobile Payment; Restaurant Industry;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • N35 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Asia including Middle East
    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services

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