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Competing on Analytics –Wettbewerbsvorsprung durch Business Intelligence


  • Seufert, Andreas
  • Sexl, Stefan


Der Beitrag beschreibt die Konzeption von BI als integrierten Gesamtansatz, veranschaulicht das Potenzial für eine innovative Nutzung von Informationen zur Erreichung von Wettbewerbsvorteilen und gibt einen Überblick über ausgewählte zukünftige Entwicklungen und Trends.

Suggested Citation

  • Seufert, Andreas & Sexl, Stefan, 2011. "Competing on Analytics –Wettbewerbsvorsprung durch Business Intelligence," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 201-218.
  • Handle: RePEc:zbw:espost:124188

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    References listed on IDEAS

    1. Buxmann, Peter & Hess, Thomas & Lehmann, Sonja, 2008. "Software as a Service," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35840, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    More about this item


    Business Intelligence; Controlling; Unternehmensführung;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting


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