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Strategic Approaches Within the Mobile Telecommunications from Romania Using the Pehrsson Model


  • Georgeta-Madalina MEGHISAN

    (University of Craiova, România)


The strategic states model developed by Pehrsson (1995b, 1996) helps us to describe the strategic development of every company and its current strategic state, together with the future alternatives. Within this model, the company’s environment is reflected by the number of segments taken into consideration on the market. The penetration degree and the adaptation degree of the targeted segment decide the sensibility to the price variations and the possibilities to adapt to the changes within the competition and other environment fluctuations. We have used this model within this article for the mobile telecommunications from Romania, thus creating the premises of some conclusions regarding the specific of this industry. The model is suited for the competition classification, on one hand and, on for identifying the business strategies that the companies follow, the other hand.

Suggested Citation

  • Georgeta-Madalina MEGHISAN, 2010. "Strategic Approaches Within the Mobile Telecommunications from Romania Using the Pehrsson Model," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(4(12)), pages 277-284.
  • Handle: RePEc:wun:journl:tje:v03:y2010:i4(12):a09

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    References listed on IDEAS

    1. Pehrsson, Anders, 1990. "Strategic groups in international competition," Scandinavian Journal of Management, Elsevier, vol. 6(2), pages 109-124.
    2. Pehrsson, Anders, 1995. "International product strategies: An exploratory study," Scandinavian Journal of Management, Elsevier, vol. 11(3), pages 237-249, September.
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    More about this item


    strategic management; mobile telecommunications; business strategy; competitive edge;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management


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