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The Extended GREEN-A Framework: A Gender Comparison in Consumer Support for Sustainable Businesses Practices

Author

Listed:
  • Mohamad Kaakeh

    (Eastern Mediterranean University, Department of Banking and Finance, 99628, Famagusta, North Cyprus, via Mersin 10, Turkey)

  • Sabina Sheherbano Shirazi

    (��Eastern Mediterranean University, Department of Business Administration, 99628, Famagusta, North Cyprus, via Mersin 10, Turkey)

  • Korhan K. Gokmenoglu

    (��HBV University Department of Finance and Banking, 06500, Beseveler, Ankara, Turkey)

Abstract

This study analyses the attributes of consumer support for sustainable business practices utilising the GREEN-A model. We formulated three different models to observe the role of gender. Data employed, within the investigation, was obtained through an online survey during 2021 and analysed using partial least squares-structural equation modelling. Findings for all three models confirm that green advertisement practices play the most crucial role in promoting consumer support for sustainable business within Pakistan. Our gender-specific models display that ethical practices are of crucial importance for women, whilst the quality of life is found to be fundamental for men. Based on the study’s findings, firms must communicate their eco-friendly attributes and ethically sourced products to their customers through green advertisement. This strategy will improve brand awareness and ultimately endorse consumer support. In addition, firms should sponsor community-driven events to enhance the quality of life and well-being of the consumers while improving the firm’s image.

Suggested Citation

  • Mohamad Kaakeh & Sabina Sheherbano Shirazi & Korhan K. Gokmenoglu, 2021. "The Extended GREEN-A Framework: A Gender Comparison in Consumer Support for Sustainable Businesses Practices," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 23(01n02), pages 1-30, June.
    • Handle: RePEc:wsi:jeapmx:v:23:y:2021:i:01n02:n:s1464333222500119
    DOI: 10.1142/S1464333222500119
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    Cited by:

    1. Wang, Weiwei & Gao, Pengpeng & Wang, Jiahaoran, 2023. "Nexus among digital inclusive finance and carbon neutrality: Evidence from company-level panel data analysis," Resources Policy, Elsevier, vol. 80(C).
    2. Zhang, Shikun & Anser, Muhammad Khalid & Yao-Ping Peng, Michael & Chen, Chunchun, 2023. "Visualizing the sustainable development goals and natural resource utilization for green economic recovery after COVID-19 pandemic," Resources Policy, Elsevier, vol. 80(C).
    3. Chang, Lei & Taghizadeh-Hesary, Farhad & Saydaliev, Hayot Berk, 2022. "How do ICT and renewable energy impact sustainable development?," Renewable Energy, Elsevier, vol. 199(C), pages 123-131.
    4. Tan, Hua & Iqbal, Nadeem & Wu, Zhengzhong, 2022. "Evaluating the impact of stakeholder engagement for renewable energy sources and economic growth for CO2 emission," Renewable Energy, Elsevier, vol. 198(C), pages 999-1007.
    5. Witold Chmielarz & Marek Zborowski & Mesut Atasever & Jin Xuetao & Justyna Szpakowska, 2023. "The Role of ICT in Creating the Conscious Development of Green Energy Applications in Times of Crisis: Comparison of Poland, Türkiye and People's Republic of China," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 492-519.
    6. Xiong, Yuyu & Dai, Li, 2023. "Does green finance investment impact on sustainable development: Role of technological innovation and renewable energy," Renewable Energy, Elsevier, vol. 214(C), pages 342-349.
    7. Sadiq, Muhammad & Lin, Chia-Yang & Wang, Kuan-Ting & Trung, Lam Minh & Duong, Khoa Dang & Ngo, Thanh Quang, 2022. "Commodity dynamism in the COVID-19 crisis: Are gold, oil, and stock commodity prices, symmetrical?," Resources Policy, Elsevier, vol. 79(C).
    8. Yan, Juan & Haroon, Muhammad, 2023. "Financing efficiency in natural resource markets mobilizing private and public capital for a green recovery," Resources Policy, Elsevier, vol. 85(PB).
    9. Liu, Hongda & Huang, Feipeng & Huang, Jialiang, 2022. "Measuring the coordination decision of renewable energy as a natural resource contracts based on rights structure and corporate social responsibility from economic recovery," Resources Policy, Elsevier, vol. 78(C).
    10. Xu, Lan & Wu, Yang, 2023. "Nexus between green finance, renewable energy and carbon emission: Empirical evidence from selected Asian economies," Renewable Energy, Elsevier, vol. 215(C).

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