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Profiles Of Successful Craft Micro-Retailers

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  • ROSALIND C. PAIGE

    (University of South Carolina Upstate, 800 University Way, Spartanburg, SC, 29303, USA)

Abstract

This research sought to provide insight on those strategies and business activities associated with successful micro-retail entrepreneurs, specifically in arts-related firms where minimal research has been conducted. The relationship with gender was also investigated. A series of empirical analyses was conducted, including factor analysis, cluster analysis and correlations. Initially, four diverse groups of micro-retailers were identified from self-definitions of success. More successful micro-retailers were found to value both personal satisfaction and financial success as indicators of success. Each of the four groups of micro-retailers who perceived themselves to be more successful engaged in distinct business strategies and activities. Results drawn from this study reveal that those micro-entrepreneurs seeking greater success should develop a strong customer satisfaction orientation and offer differentiated products that are more unique and of higher quality and priced appropriate to quality. Additionally, one strategy found to be unique to successful craft micro-retailers is to educate consumers about crafts and/or craft artisans and the region's culture.

Suggested Citation

  • Rosalind C. Paige, 2009. "Profiles Of Successful Craft Micro-Retailers," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 393-412.
    • Handle: RePEc:wsi:jdexxx:v:14:y:2009:i:04:n:s1084946709001326
    DOI: 10.1142/S1084946709001326
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    Cited by:

    1. Mohsin Shafi & Liu Junrong & Yongzhong Yang & Deng Jian & Imran UR Rahman & Mahdi Moudi, 2021. "Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products," SAGE Open, , vol. 11(4), pages 21582440211, December.
    2. Yongzhong Yang & Mohsin Shafi, 2020. "How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises," Asian Business & Management, Palgrave Macmillan, vol. 19(5), pages 530-559, November.
    3. Yongzhong Yang & Mohsin Shafi, 0. "How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises," Asian Business & Management, Palgrave Macmillan, vol. 0, pages 1-30.
    4. DeBerry-Spence, Benet & Elliot, Esi Abbam, 2012. "African microentrepreneurship: The reality of everyday challenges," Journal of Business Research, Elsevier, vol. 65(12), pages 1665-1673.
    5. Mohsin Shafi & Yongzhong Yang & Zobi Khan & Aixian Yu, 2019. "Vertical Co-operation in Creative Micro-Enterprises: A Case Study of Textile Crafts of Matiari District, Pakistan," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    6. Yongzhong Yang & Mohsin Shafi & Xiaoting Song & Ruo Yang, 2018. "Preservation of Cultural Heritage Embodied in Traditional Crafts in the Developing Countries. A Case Study of Pakistani Handicraft Industry," Sustainability, MDPI, vol. 10(5), pages 1-18, April.

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