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Business Model Innovation And Strategic Flexibility: Insights From An Experimental Research Design

Author

Listed:
  • SABRINA SCHNEIDER

    (EBS Business School, Rheingaustr. 1, 65375 Oestrich-Winkel, Germany)

  • PATRICK SPIETH

    (University of Kassel, Nora-Platiel-Str. 4, 34109 Kassel, Germany;
    EBS Business School, Rheingaustr. 1, 65375 Oestrich-Winkel, Germany)

Abstract

Firms engaging in business model innovation are likely to constantly experience environmental turbulence in which remaining strategically flexible is of crucial importance to ensure survival. Drawing on a dynamic capabilities perspective, a framework of hypotheses is established that emphasises the effects of business model innovation on a firm's managerial capabilities and its operational responsiveness that have been argued to antecede strategic flexibility. Using an experimental research design that is built on a between-subject analysis and embodies decision-scenarios, we show how three distinct types of business model innovation (value offering innovation, value architecture innovation, and revenue model innovation) impact on different dimensions of strategic flexibility (resource flexibility, coordination flexibility, and variety of managerial capabilities). Our findings indicate that remaining strategic flexibility is not an implicit result of business model innovation as we identify different effects of the distinct types of business model innovation on the individual dimensions of strategic flexibility.

Suggested Citation

  • Sabrina Schneider & Patrick Spieth, 2014. "Business Model Innovation And Strategic Flexibility: Insights From An Experimental Research Design," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(06), pages 1-21.
    • Handle: RePEc:wsi:ijimxx:v:18:y:2014:i:06:n:s136391961440009x
    DOI: 10.1142/S136391961440009X
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    Citations

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    Cited by:

    1. Daniela Andreini & Cristina Bettinelli & Nicolai J. Foss & Marco Mismetti, 2022. "Business model innovation: a review of the process-based literature," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(4), pages 1089-1121, December.
    2. Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
    3. Jin Li & Lulu Zhou & Xufan Zhang & Zhihong Chen & Feng Tian, 2018. "Technological Configuration Capability, Strategic Flexibility, and Organizational Performance in Chinese High-Tech Organizations," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    4. Viktoriia Kyfyak & Andrii Antokhov & Serhii Todoriuk, 2021. "Business Model As A Value Management Tool," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(2).
    5. Elena Freisinger & Sven Heidenreich & Christian Landau & Patrick Spieth, 2021. "Business Model Innovation Through the Lens of Time: An Empirical Study of Performance Implications Across Venture Life Cycles," Schmalenbach Journal of Business Research, Springer, vol. 73(3), pages 339-380, December.
    6. Ulrich Lichtenthaler, 2017. "Shared Value Innovation: Linking Competitiveness and Societal Goals in the Context of Digital Transformation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 1-14, August.
    7. Jörg Weking & Andreas Hein & Markus Böhm & Helmut Krcmar, 2020. "A hierarchical taxonomy of business model patterns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 447-468, September.
    8. Miroshnychenko, Ivan & Strobl, Andreas & Matzler, Kurt & De Massis, Alfredo, 2021. "Absorptive capacity, strategic flexibility, and business model innovation: Empirical evidence from Italian SMEs," Journal of Business Research, Elsevier, vol. 130(C), pages 670-682.
    9. Raphaël Maucuer & Alexandre Renaud, 2019. "Business Model Research: A Bibliometric Analysis of Origins and Trends," Post-Print hal-01918188, HAL.
    10. Oana Buliga & Christian W. Scheiner & Kai-Ingo Voigt, 2016. "Business model innovation and organizational resilience: towards an integrated conceptual framework," Journal of Business Economics, Springer, vol. 86(6), pages 647-670, August.
    11. Muhammad Anwar & Syed Zulfiqar Ali Shah & Sher Zaman Khan & Muhammad Sualeh Khattak, 2019. "Manager’S Personality And Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-27, October.

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