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Innovative Capability, Innovation Strategy And Market Orientation: An Empirical Analysis In Turkish Software Industry

Author

Listed:
  • GÜLŞEN AKMAN

    (Kocaeli University, Faculty of Engineering, Industrial Engineering Department, Izmit/Kocaeli, Turkey)

  • CENGIZ YILMAZ

    (Bogaziçi University, The Faculty of Economics, and Administrative Sciences, Bebek/Istanbul, Turkey)

Abstract

Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation success in small and medium-sized business in developing countries. This study builds a model related to the most important factors that influence mostly innovative capability of firms, such as market orientation, technological orientation and innovation strategy. Then it examines the relationships between these factors and the innovative capability. A practical research was carried out in the Turkish software industry. Analysis, futurity and proactiveness dimensions of innovation strategy influence the innovative capability of software firms. Also, only customer orientation component of market orientation influences the innovative capability of the firms. Effects of other factors are not significant. Results of this study could lead to effective management of innovation for the software firms and benefits for the firms' managers.

Suggested Citation

  • Gülşen Akman & Cengiz Yilmaz, 2008. "Innovative Capability, Innovation Strategy And Market Orientation: An Empirical Analysis In Turkish Software Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(01), pages 69-111.
    • Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:01:n:s1363919608001923
    DOI: 10.1142/S1363919608001923
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    References listed on IDEAS

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    1. James A. Christiansen, 2000. "Competitive Innovation Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-00110-7.
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