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Travel Planning: Searching for and Booking Airline Seats on the Internet

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  • Rex S. Toh
  • Frederick DeKay
  • Peter Raven

Abstract

This article is based on a survey of 374 airline passengers sampled at an airport. We examine how travelers search for and then buy airline seats, determine which distribution channel dominates, calculate what percentages of online searches convert to actual bookings on the same website, and report why people switch. We also examine which travelers book, and then rebook airline seats, and why. We then measure the differences in how travelers view several Internet and website issues, the differences between Internet users and nonusers, between business and pleasure travelers, and between men and women. We update the most important reasons for airline choice, in an era when online bookings predominate. Finally, we report our findings (some counterintuitive) and their implications for airlines and third‐party websites (online travel agents).

Suggested Citation

  • Rex S. Toh & Frederick DeKay & Peter Raven, 2012. "Travel Planning: Searching for and Booking Airline Seats on the Internet," Transportation Journal, John Wiley & Sons, vol. 51(1), pages 80-98, January.
    • Handle: RePEc:wly:transj:v:51:y:2012:i:1:p:80-98
    DOI: 10.5325/transportationj.51.1.0080
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    References listed on IDEAS

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    1. Toh, Rex S. & Hu, Michael Y., 1996. "Natural mortality and participation fatigue as potential biases in diary panels : Impact of some demographic factors and behavioral characteristics on systematic attrition," Journal of Business Research, Elsevier, vol. 35(2), pages 129-138, February.
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    Cited by:

    1. Tobias Schoenherr, 2016. "Mobile Devices and Applications for Supply Chain Management: Process, Contingency, and Performance Effects," Transportation Journal, John Wiley & Sons, vol. 55(4), pages 333-381, October.

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