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Sustainable Development: The Effects of Social Normative Beliefs On Environmental Behaviour

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  • Edward Shih†Tse Wang
  • Hung†Chou Lin

Abstract

Sustainable development has become a global concern because of problems of environmental pollution, energy consumption and climate change. Sustainable development requires that individuals from all sectors contribute to protecting the environment. Although numerous studies have investigated the relationship between social normative beliefs and environmental behaviour, the results of these studies have varied. Scant attention has been devoted to clarifying the mechanism underlying the influence of social normative beliefs on environmental behaviour by testing mediators. The present study explored the mediating effect of environmental perceptions on the relationship between social normative beliefs and environmental behaviour. A convenience sampling method was employed to establish a sample consisting of 453 young adults aged 18–30 years. Structural equation modelling was employed for data analyses. Results revealed that environmental perceptions (perceived effectiveness and environmental responsibility) completely mediate the relationship between social normative beliefs (descriptive normative beliefs and injunctive normative beliefs) and environmental behaviour. This finding suggests that environmental practitioners might develop effective programs that motivate individuals to engage in environmental behaviour to achieve sustainable development from the social influence perspective. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Edward Shih†Tse Wang & Hung†Chou Lin, 2017. "Sustainable Development: The Effects of Social Normative Beliefs On Environmental Behaviour," Sustainable Development, John Wiley & Sons, Ltd., vol. 25(6), pages 595-609, November.
    • Handle: RePEc:wly:sustdv:v:25:y:2017:i:6:p:595-609
    DOI: 10.1002/sd.1680
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    Cited by:

    1. Simplice A. Asongu & Nicholas M. Odhiambo, 2018. "Environmental Degradation and Inclusive Human Development in sub†Saharan Africa," Research Africa Network Working Papers 18/017, Research Africa Network (RAN).
    2. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Basic formal education quality, information technology, and inclusive human development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(3), pages 419-428, May.
    3. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "How enhancing information and communication technology has affected inequality in Africa for sustainable development: An empirical investigation," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(4), pages 647-656, July.
    4. Simplice A. Asongu & Nicholas M. Odhiambo, 2022. "Enhancing ICT for Female Economic Participation in Sub-Saharan Africa," Working Papers of the African Governance and Development Institute. 22/002, African Governance and Development Institute..
    5. Simplice A. Asongu, 2018. "Comparative sustainable development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(6), pages 638-651, November.
    6. Jingling Chen & Rob van Tulder & Tao Eric Hu & Thorben Kwakkenbos, 2020. "Why People Do Not Keep Their Promise: Understanding the Pro-Environmental Behavior in China," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    7. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Environmental degradation and inclusive human development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(1), pages 25-34, January.
    8. Lingyun Mi & Lijie Qiao & Ting Xu & Xiaoli Gan & Hang Yang & Jingjing Zhao & Yaning Qiao & Jiaxin Hou, 2020. "Promoting sustainable development: The impact of differences in cultural values on residents' pro‐environmental behaviors," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1539-1553, November.
    9. Subburaj Alagarsamy & Sangeeta Mehrolia & Sonia Mathew, 2021. "How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices," Vision, , vol. 25(1), pages 65-76, March.
    10. Joseph Ikechukwu Uduji & Elda N. Okolo‐Obasi & Simplice A. Asongu, 2019. "Corporate social responsibility and the role of rural women in sustainable agricultural development in sub‐Saharan Africa: Evidence from the Niger Delta in Nigeria," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(4), pages 692-703, July.
    11. Laura S. Loy & Karen R. S. Hamann & Gerhard Reese, 2020. "Navigating through the jungle of information. Informational self-efficacy predicts climate change-related media exposure, knowledge, and behaviour," Climatic Change, Springer, vol. 163(4), pages 2097-2116, December.

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