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Sustainable Development: The Effects of Social Normative Beliefs On Environmental Behaviour

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  • Edward Shih†Tse Wang
  • Hung†Chou Lin

Abstract

Sustainable development has become a global concern because of problems of environmental pollution, energy consumption and climate change. Sustainable development requires that individuals from all sectors contribute to protecting the environment. Although numerous studies have investigated the relationship between social normative beliefs and environmental behaviour, the results of these studies have varied. Scant attention has been devoted to clarifying the mechanism underlying the influence of social normative beliefs on environmental behaviour by testing mediators. The present study explored the mediating effect of environmental perceptions on the relationship between social normative beliefs and environmental behaviour. A convenience sampling method was employed to establish a sample consisting of 453 young adults aged 18–30 years. Structural equation modelling was employed for data analyses. Results revealed that environmental perceptions (perceived effectiveness and environmental responsibility) completely mediate the relationship between social normative beliefs (descriptive normative beliefs and injunctive normative beliefs) and environmental behaviour. This finding suggests that environmental practitioners might develop effective programs that motivate individuals to engage in environmental behaviour to achieve sustainable development from the social influence perspective. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Edward Shih†Tse Wang & Hung†Chou Lin, 2017. "Sustainable Development: The Effects of Social Normative Beliefs On Environmental Behaviour," Sustainable Development, John Wiley & Sons, Ltd., vol. 25(6), pages 595-609, November.
    • Handle: RePEc:wly:sustdv:v:25:y:2017:i:6:p:595-609
    DOI: 10.1002/sd.1680
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    1. Zhongju Liao & Ping Liu & Ping Bao, 2024. "Environmental information disclosure, environmental innovation, and firms' growth performances: The moderating role of media attention," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(1), pages 425-437, February.
    2. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Basic formal education quality, information technology, and inclusive human development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(3), pages 419-428, May.
    3. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "How enhancing information and communication technology has affected inequality in Africa for sustainable development: An empirical investigation," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(4), pages 647-656, July.
    4. Aistė Diržytė & Aidas Perminas, 2020. "Nature-Related Cognitive Schemas and Self-Reported Psychological Flourishing," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    5. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Environmental degradation and inclusive human development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(1), pages 25-34, January.
    6. Lingyun Mi & Lijie Qiao & Ting Xu & Xiaoli Gan & Hang Yang & Jingjing Zhao & Yaning Qiao & Jiaxin Hou, 2020. "Promoting sustainable development: The impact of differences in cultural values on residents' pro‐environmental behaviors," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1539-1553, November.
    7. Joseph Ikechukwu Uduji & Elda N. Okolo‐Obasi & Simplice A. Asongu, 2019. "Corporate social responsibility and the role of rural women in sustainable agricultural development in sub‐Saharan Africa: Evidence from the Niger Delta in Nigeria," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(4), pages 692-703, July.
    8. Saleh Althnayan & Areej Alarifi & Saleh Bajaba & Abdullah Alsabban, 2022. "Linking Environmental Transformational Leadership, Environmental Organizational Citizenship Behavior, and Organizational Sustainability Performance: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    9. Simplice A. Asongu, 2018. "Comparative sustainable development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(6), pages 638-651, November.
    10. Jingling Chen & Rob van Tulder & Tao Eric Hu & Thorben Kwakkenbos, 2020. "Why People Do Not Keep Their Promise: Understanding the Pro-Environmental Behavior in China," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    11. Simplice Asongu & Nicholas M. Odhiambo, 2023. "Enhancing ICT for female economic participation in sub-Saharan Africa," African Journal of Economic and Management Studies, Emerald Group Publishing Limited, vol. 15(2), pages 195-223, May.
    12. Fabio Zagonari, 2019. "(Moral) philosophy and (moral) theology can function as (behavioural) science: a methodological framework for interdisciplinary research," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(6), pages 3131-3158, November.
    13. Laura S. Loy & Karen R. S. Hamann & Gerhard Reese, 2020. "Navigating through the jungle of information. Informational self-efficacy predicts climate change-related media exposure, knowledge, and behaviour," Climatic Change, Springer, vol. 163(4), pages 2097-2116, December.
    14. Simplice A. Asongu & Nicholas M. Odhiambo, 2018. "Environmental Degradation and Inclusive Human Development in sub†Saharan Africa," Research Africa Network Working Papers 18/017, Research Africa Network (RAN).
    15. Ting Yue & Ruyin Long & Junli Liu & Haiwen Liu & Hong Chen, 2019. "Empirical Study on Households’ Energy-Conservation Behavior of Jiangsu Province in China: The Role of Policies and Behavior Results," IJERPH, MDPI, vol. 16(6), pages 1-16, March.
    16. Zhang Yiwen & Shashi Kant & Ilan Vertinsky, 2024. "Enhancing stakeholder engagement in sustainable forest management: A multi‐domain comparative analysis of forest‐related beliefs, values, and behaviors of Canadian Aboriginal and non‐Aboriginal groups," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(4), pages 4202-4221, August.
    17. Waqas Riaz & Sehrish Gul & Yoonseock Lee, 2023. "The Influence of Individual Cultural Value Differences on Pro-Environmental Behavior among International Students at Korean Universities," Sustainability, MDPI, vol. 15(5), pages 1-15, March.
    18. Erik Christopher Simmons & Matthew Sanders, 2022. "Building sustainable communities for sustainable development: An evidence‐based behavior change intervention to reduce plastic waste and destructive fishing in Southeast Asia," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1018-1029, October.
    19. Ebru Enginkaya & Munise Hayrun Sağlam, 2024. "Recycling Reinforced: The Synergistic Dynamics of Sustainable Behavior," Sustainability, MDPI, vol. 16(9), pages 1-20, May.
    20. Eugénia de Matos Pedro & João Leitão & Helena Alves, 2025. "Students’ satisfaction and empowerment of a sustainable university campus," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(1), pages 1175-1198, January.
    21. Ederson Jorge Melo das Chagas & José de Lima Albuquerque & Luiz Flávio Arreguy Maia Filho & Alessandra Carla Ceolin, 2022. "Sustainable development, disclosure to stakeholders and the Sustainable Development Goals: Evidence from Brazilian banks' non‐financial reports," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1975-1986, December.
    22. Aiste Dirzyte & Vytis Valatka, 2023. "Creative and Happy Individuals Concerned about Climate Change: Evidence Based on the 10th Round of the European Social Survey in 22 Countries," Sustainability, MDPI, vol. 15(22), pages 1-18, November.
    23. Mark Anthony Camilleri, 2022. "Strategic attributions of corporate social responsibility and environmental management: The business case for doing well by doing good!," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 409-422, June.
    24. Subburaj Alagarsamy & Sangeeta Mehrolia & Sonia Mathew, 2021. "How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices," Vision, , vol. 25(1), pages 65-76, March.
    25. Qing Yang & Abdullah Al Mamun & Siyu Long & Jingzu Gao & Khairul Anuar Mohd Ali, 2024. "The effect of environmental values, beliefs, and norms on social entrepreneurial intentions among Chinese university students," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.

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