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Rich Pictures: Sustainable Development and Stakeholders – The Benefits of Content Analysis

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  • Simon Bell
  • Tessa Berg
  • Stephen Morse

Abstract

This paper concerns the interpretation of pictures that stakeholders draw in order to help them structure and understand complex situations. The pictures in question are called Rich Pictures (RPs) and the matter at the heart of interpretation is insight drawn from eduction (drawing forth). Insights relate to stakeholders of all kinds, be they the individual, the group, the context in which the individual and the group find themselves, or the means whereby the context can be made more sustainable or improved. RP drawing, often as a collaborative, stakeholder exercise, is a powerful activity that has the capacity to break down barriers of language, education and culture. Drawing upon research with RPs from around the world and spanning 50 years of our combined practice, this paper demonstrates RPs' utility, universality and resilience. We maintain that RP drawing enriches problem solving and, in the long term, saves time and resources being expended on erroneous and/or superficial tasks. However, the interpretation of RPs is still in its infancy. By use of processes derived from various forms of content analysis (CA) we argue that RPs can be applied as a powerful tool in a variety of policy fields. Conclusions for application are drawn and suggestions are made for further research relating to the clearer interpretation of RPs. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

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  • Simon Bell & Tessa Berg & Stephen Morse, 2016. "Rich Pictures: Sustainable Development and Stakeholders – The Benefits of Content Analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(2), pages 136-148, March.
    • Handle: RePEc:wly:sustdv:v:24:y:2016:i:2:p:136-148
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    Cited by:

    1. Mauerhofer, Volker, 2019. "Legal Institutions and Ecological Economics: Their Common Contribution for Achieving a Sustainable Development," Ecological Economics, Elsevier, vol. 156(C), pages 350-359.
    2. Fikret Korhan Turan & Zeynep Tosun, 2023. "Sustainable development of art industry and a statistical analysis of the factors that influence the gallery prices of contemporary artworks," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1790-1804, June.
    3. Fikret Korhan Turan & Saadet Cetinkaya, 2022. "The role of aesthetics and art in organizational sustainability: A conceptual model and exploratory study in higher education," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(1), pages 83-95, February.
    4. Weaver, Miles W & Crossan, Kenny & Tan, Hock B & Paxton, Steven E, 2018. "A systems approach to understanding the perspectives in the changing landscape of responsible business in Scotland," European Journal of Operational Research, Elsevier, vol. 268(3), pages 1149-1167.
    5. Rebekah Schulz & Andrew Sense & Matthew Pepper, 2021. "Apprehending and Embedding Customer Expectations in the Collaborative Development of Performance Indicators," Systemic Practice and Action Research, Springer, vol. 34(1), pages 71-90, February.

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