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Values and Risk Perceptions: A Cross‐Cultural Examination

Author

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  • Gülbanu Kaptan
  • Shoshana Shiloh
  • Dilek Önkal

Abstract

This article examines the relationship between values and risk perceptions regarding terror attacks. The participants in the study are university students from Turkey (n = 536) and Israel (n = 298). Schwartz value theory (1992, 1994) is applied to conceptualize and measure values. Cognitive (perceived likelihood and perceived severity) and emotional (fear, helplessness, anger, distress, insecurity, hopelessness, sadness, and anxiety) responses about the potential of (i) being personally exposed to a terror attack, and (ii) a terror attack that may occur in one's country are assessed to measure risk perceptions. Comparison of the two groups suggests that the Turkish participants are significantly more emotional about terror risks than the Israeli respondents. Both groups perceive the risk of a terror attack that may occur in their country more likely than the risk of being personally exposed to a terror attack. No significant differences are found in emotional representations and perceived severity ratings regarding these risks. Results provide support for the existence of a link between values and risk perceptions of terror attacks. In both countries, self‐direction values are negatively related to emotional representations, whereas security values are positively correlated with emotions; hedonism and stimulation values are negatively related to perceived likelihood. Current findings are discussed in relation to previous results, theoretical approaches (the social amplification of risk framework and cultural theory of risk), and practical implications (increasing community support for a course of action, training programs for risk communicators).

Suggested Citation

  • Gülbanu Kaptan & Shoshana Shiloh & Dilek Önkal, 2013. "Values and Risk Perceptions: A Cross‐Cultural Examination," Risk Analysis, John Wiley & Sons, vol. 33(2), pages 318-332, February.
    • Handle: RePEc:wly:riskan:v:33:y:2013:i:2:p:318-332
    DOI: 10.1111/j.1539-6924.2012.01875.x
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    Cited by:

    1. Branden B. Johnson & Brendon Swedlow, 2021. "Cultural Theory's Contributions to Risk Analysis: A Thematic Review with Directions and Resources for Further Research," Risk Analysis, John Wiley & Sons, vol. 41(3), pages 429-455, March.
    2. Choden, Khendum & Bagchi, Kallol K. & Udo, Godwin J. & Kirs, Peeter J., 2019. "The influence of individual values on internet use: A multinational study," International Journal of Information Management, Elsevier, vol. 46(C), pages 198-209.

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