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Precision of Information, Sensational Information, and Self‐Efficacy Information as Message‐Level Variables Affecting Risk Perceptions

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  • Michael F. Dahlstrom
  • Anthony Dudo
  • Dominique Brossard

Abstract

Studies that investigate how the mass media cover risk issues often assume that certain characteristics of content are related to specific risk perceptions and behavioral intentions. However, these relationships have seldom been empirically assessed. This study tests the influence of three message‐level media variables—risk precision information, sensational information, and self‐efficacy information—on perceptions of risk, individual worry, and behavioral intentions toward a pervasive health risk. Results suggest that more precise risk information leads to increased risk perceptions and that the effect of sensational information is moderated by risk precision information. Greater self‐efficacy information is associated with greater intention to change behavior, but none of the variables influence individual worry. The results provide a quantitative understanding of how specific characteristics of informational media content can influence individuals’ responses to health threats of a global and uncertain nature.

Suggested Citation

  • Michael F. Dahlstrom & Anthony Dudo & Dominique Brossard, 2012. "Precision of Information, Sensational Information, and Self‐Efficacy Information as Message‐Level Variables Affecting Risk Perceptions," Risk Analysis, John Wiley & Sons, vol. 32(1), pages 155-166, January.
    • Handle: RePEc:wly:riskan:v:32:y:2012:i:1:p:155-166
    DOI: 10.1111/j.1539-6924.2011.01641.x
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    References listed on IDEAS

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    1. Andrew R. Binder & Elliott D. Hillback & Dominique Brossard, 2016. "Conflict or Caveats? Effects of Media Portrayals of Scientific Uncertainty on Audience Perceptions of New Technologies," Risk Analysis, John Wiley & Sons, vol. 36(4), pages 831-846, April.
    2. Dominic Balog‐Way & Katherine McComas & John Besley, 2020. "The Evolving Field of Risk Communication," Risk Analysis, John Wiley & Sons, vol. 40(S1), pages 2240-2262, November.

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