Profit maximization and marketing strategies: Demand rotation and social influences
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References listed on IDEAS
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- Nieken, Petra & Schmitz, Patrick W., 2012. "Repeated moral hazard and contracts with memory: A laboratory experiment," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 372, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Justin P. Johnson & David P. Myatt, 2006.
"On the Simple Economics of Advertising, Marketing, and Product Design,"
American Economic Review,
American Economic Association, vol. 96(3), pages 756-784, June.
- David P. Myatt & Justin P. Johnson, 2004. "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers 185, University of Oxford, Department of Economics.
- repec:spr:jecfin:v:41:y:2017:i:3:d:10.1007_s12197-016-9360-z is not listed on IDEAS
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