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The Public Opinion Evolution under Group Interaction in Different Information Features

Author

Listed:
  • Jing Wei
  • Yuguang Jia
  • Yaozeng Zhang
  • Hengmin Zhu
  • Weidong Huang

Abstract

Before expressing opinions, most people usually consider the standpoint of their friends nearby to avoid being isolated, which may lead to the herding effect. The words of celebrities in social networks usually attract public attention and affect the opinion evolution in the entire network. This process also causes the similar status quo. In this study, we find that the key figures play the guiding roles in public opinions who undertake the group pressure from information amount. Therefore, we build the cost function on opinion changes to study opinion evolution rules for public persons based on the spreading scope of information and information amount. Simulation analysis reveals that the information amount held by agents will affect the converging speed of public opinions, while enhancing the ability of key nodes may no more effective in guiding public opinion.

Suggested Citation

  • Jing Wei & Yuguang Jia & Yaozeng Zhang & Hengmin Zhu & Weidong Huang, 2022. "The Public Opinion Evolution under Group Interaction in Different Information Features," Complexity, John Wiley & Sons, vol. 2022(1).
  • Handle: RePEc:wly:complx:v:2022:y:2022:i:1:n:1016692
    DOI: 10.1155/2022/1016692
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    References listed on IDEAS

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    1. Rainer Hegselmann & Ulrich Krause, 2002. "Opinion Dynamics and Bounded Confidence Models, Analysis and Simulation," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 5(3), pages 1-2.
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    3. Katarzyna Sznajd-Weron, 2005. "Sznajd model and its applications," HSC Research Reports HSC/05/04, Hugo Steinhaus Center, Wroclaw University of Science and Technology.
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    2. Peng, Yuan & Zhao, Yiyi & Dong, Jianglin & Hu, Jiangping, 2025. "On demonstrating liberating effect in complex social networks: Modeling multiple pressure-coping strategies," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 674(C).

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