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Assessing the Impact of Accounting Perceptions on Accounting Major Choice Based on Students’ Personal Characteristics

Author

Listed:
  • Horvat Robert

    (University of Maribor, Faculty of Economics and Business, Slovenia)

  • Pučko Nika

    (University of Maribor, Faculty of Economics and Business, Slovenia)

Abstract

In the paper, the impact of selected popular perceptions about accounting and the accounting major on the accounting major choice was assessed for the sample of undergraduate business school freshmen. Rather than observing differences between accounting majors’ and non-accounting majors’ perceptions themselves, a novel approach was used, focused on the observation of differences between accounting majors’ and non -accounting majors’ personal characteristics, deemed as relevant for their fit with selected popular accounting perceptions. Regression coefficients obtained from regressing these personal characteristics on the accounting major choice variable were used as evidence for the impact of observed accounting perceptions on accounting major choice. Results suggest an important impact of some of the popular accounting perceptions on students’ decision whether to major in accounting or not.

Suggested Citation

  • Horvat Robert & Pučko Nika, 2025. "Assessing the Impact of Accounting Perceptions on Accounting Major Choice Based on Students’ Personal Characteristics," Naše gospodarstvo/Our economy, Sciendo, vol. 71(1), pages 50-62.
    • Handle: RePEc:vrs:ngooec:v:71:y:2025:i:1:p:50-62:n:1005
    DOI: 10.2478/ngoe-2025-0005
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    References listed on IDEAS

    as
    1. Enget, Kathryn & Garcia, Joanna L. & Webinger, Mariah, 2020. "Majoring in accounting: Effects of gender, difficulty, career opportunities, and the impostor phenomenon on student choice," Journal of Accounting Education, Elsevier, vol. 53(C).
    2. repec:eme:aaaj00:aaaj-09-2016-2720 is not listed on IDEAS
    3. Lee D. Parker & Samantha Warren, 2017. "The presentation of the self and professional identity: countering the accountant’s stereotype," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 30(8), pages 1895-1924, October.
    4. Ariela Caglio & Mara Cameran & Jane Klobas, 2019. "What is an Accountant? An Investigation of Images," European Accounting Review, Taylor & Francis Journals, vol. 28(5), pages 849-871, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Accounting; Accounting major choice; Accounting perceptions; Personal characteristics;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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