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Infodemic insights: Mapping COVID-19’s digital discourse in Romania

Author

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  • Sǎvescu Andrei Răzvan

    (Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania)

  • Mazurencu-Marinescu-Pele Miruna

    (Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania)

  • Conda Alexandra-Ioana

    (Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania)

  • Bolovǎneanu Vlad

    (Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania)

  • Pele Daniel Traian

    (Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The coronavirus disease 2019 (COVID-19) pandemic, while primarily a global health crisis, also triggered an infodemic – a surge of information ranging from accurate to misleading, significantly shaping public perceptions and behaviors through social networks. This study analyzes the COVID-19 infodemic in Romania using social media datasets from CrowdTangle, integrating text analysis, sentiment analysis, and social network analysis to examine pandemic-related discourse, identify key themes, and trace the spread of various types of information. The findings provide insights into how the infodemic influenced collective responses, offering strategies for managing information flow during health crises. This study highlights the crucial role of social media in shaping public awareness and underscores the need for effective communication strategies to counter misinformation and improve public understanding in future emergencies.

Suggested Citation

  • Sǎvescu Andrei Răzvan & Mazurencu-Marinescu-Pele Miruna & Conda Alexandra-Ioana & Bolovǎneanu Vlad & Pele Daniel Traian, 2025. "Infodemic insights: Mapping COVID-19’s digital discourse in Romania," Management & Marketing, Sciendo, vol. 20(1), pages 15-34.
    • Handle: RePEc:vrs:manmar:v:20:y:2025:i:1:p:15-34:n:1003
    DOI: 10.2478/mmcks-2025-0003
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    References listed on IDEAS

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    1. Aleksandra M Golos & Sharath Chandra Guntuku & Rachael Piltch-Loeb & Lindsey J Leininger & Amanda M Simanek & Aparna Kumar & Sandra S Albrecht & Jennifer Beam Dowd & Malia Jones & Alison M Buttenheim, 2023. "Dear Pandemic: A topic modeling analysis of COVID-19 information needs among readers of an online science communication campaign," PLOS ONE, Public Library of Science, vol. 18(3), pages 1-15, March.
    2. Dalina-Maria Andrei, 2022. "Excess Mortality Associated with the Covid-19 Pandemic in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2-11, September.
    3. Gabriela Fernandez & Carol Maione & Harrison Yang & Karenina Zaballa & Norbert Bonnici & Jarai Carter & Brian H. Spitzberg & Chanwoo Jin & Ming-Hsiang Tsou, 2022. "Social Network Analysis of COVID-19 Sentiments: 10 Metropolitan Cities in Italy," IJERPH, MDPI, vol. 19(13), pages 1-31, June.
    4. Xi Chen & Woohyung Lee & Fen Lin, 2022. "Infodemic, Institutional Trust, and COVID-19 Vaccine Hesitancy: A Cross-National Survey," IJERPH, MDPI, vol. 19(13), pages 1-13, June.
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