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Discriminant Analysis - Useful Tool for Predicting Demand in Serbian Motels

Author

Listed:
  • Pavić Lazar

    (Economics Institute, Belgrade, PhD student, Faculty of Sciences, University of Novi Sad, Serbia)

  • Veljković Božidar

    (Alma Mater Europaea – European center, Maribor, Slovenia)

  • Sešel Bojan

    (Higher professional school, Celje, Slovenia)

Abstract

In this paper, a discriminant analysis, as useful tool to predict potential demand in Serbian motels, is presented. Through the presented literature review, it was determined that there is not a large number of surveys dealing with the needs and demand of transit tourists. Despite that, transit tourism is one of the priority forms of tourism for the Republic of Serbia in accordance with the established Tourism Development Strategy for the Republic of Serbia for the current period. Questionnaire survey as the main method for data collection is used. According to the results, 14 dimensions of potential guests’ expectations are extracted. The results of discriminant function analysis (DFA) present the impact of potential motel guests’ expectations on the main reason for travelling, while the results of canonical varieties analysis (CVA) present the impact of potential motel guests’ expectations on preferred services in Serbian motels.

Suggested Citation

  • Pavić Lazar & Veljković Božidar & Sešel Bojan, 2018. "Discriminant Analysis - Useful Tool for Predicting Demand in Serbian Motels," Economic Themes, Sciendo, vol. 56(4), pages 503-517, December.
    • Handle: RePEc:vrs:ecothe:v:56:y:2018:i:4:p:503-517:n:5
    DOI: 10.2478/ethemes-2018-0029
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    References listed on IDEAS

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    1. Meng, Juan (Gloria) & Elliott, Kevin M., 2008. "Predictors of relationship quality for luxury restaurants," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 509-515.
    2. Michael J. Mazzeo, 2004. "Retail Contracting and Organizational Form: Alternatives to Chain Affiliation in the Motel Industry," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 13(4), pages 599-615, December.
    3. De Cantis, Stefano & Parroco, Anna Maria & Ferrante, Mauro & Vaccina, Franco, 2015. "Unobserved tourism," Annals of Tourism Research, Elsevier, vol. 50(C), pages 1-18.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Discriminant Analysis; motel; guests’ expectations dimensions; Serbia; hospitality management; transit tourism;
    All these keywords.

    JEL classification:

    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies

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