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Becoming Social Museums by Being Virtual-Oriented and Technology-Driven Organisations

Author

Listed:
  • Romanelli Mauro

    (Parthenope University of Naples, Department of Business and Economics; 13 Via G. Parisi, 80132 Napoli, Italy)

Abstract

As audience-oriented and information-driven organisations, museums are embracing the Internet and interactive technology for developing virtual museums by encouraging the participation of the users in cultural activities. Technology does not exist per se being socially shaped. Museums have the opportunity to promote social innovation by developing technology and opening up to the audience as an active participant in the definition of cultural contents emphasising the interaction and communication between museums and their users. The Internet and interactive technology help museums to drive service innovation by opening up to the participation of the audience in defining cultural heritage contents. As virtual-oriented and technology-driven organisations, museums are becoming social, developing social spaces for innovation, selecting different pathways by managing information and knowledge sharing, developing interactive and virtual technology, building a shared authority on cultural heritage, involving the user as an active participant in co-production of cultural heritage knowledge.

Suggested Citation

  • Romanelli Mauro, 2021. "Becoming Social Museums by Being Virtual-Oriented and Technology-Driven Organisations," Culture. Society. Economy. Politics, Sciendo, vol. 1(1), pages 79-92, June.
    • Handle: RePEc:vrs:cusecp:v:1:y:2021:i:1:p:79-92:n:6
    DOI: 10.2478/csep-2021-0006
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    References listed on IDEAS

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    1. Izabela Luiza POP & Anca BORZA, 2014. "Increasing the Sustainability of Museums through International Strategy," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 248-264, December.
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