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Assessment of Soft Power Strategies: Towards an Aggregative Analytical Model for Country-Focused Case Study Research

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  • Patalakh Artem

Abstract

The paper advances a realist analytical model for case studies of national soft power policies. First, it argues that for the purposes of realist analysis, a soft power policy must be considered as a rational strategy pursued under the conditions of competition. Furthermore, it emphasises the importance of taking into account the specificities of the recipient state as well as the fact that a soft power strategy is targeted at both its elite and its public. In addition, the article substantiates the necessity to draw a clear-cut distinction between soft power sources and instruments and shows possible shortcomings that research can have should this distinction fail to be made. Finally, the paper discusses the impact of a competitor’s presence on a soft power strategy and specifies the terms under which disregarding this impact may engender a wrong conclusion.

Suggested Citation

  • Patalakh Artem, 2016. "Assessment of Soft Power Strategies: Towards an Aggregative Analytical Model for Country-Focused Case Study Research," Croatian International Relations Review, Sciendo, vol. 22(76), pages 85-112, October.
    • Handle: RePEc:vrs:cinrer:v:22:y:2016:i:76:p:85-112:n:4
    DOI: 10.1515/cirr-2016-0007
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    References listed on IDEAS

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    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
    2. Andrey A. Kudryavtsev, 2014. "A systemic view of the soft power," RSCAS Working Papers 2014/16, European University Institute.
    3. Jacobs, Lawrence R. & Page, Benjamin I., 2005. "Who Influences U.S. Foreign Policy?," American Political Science Review, Cambridge University Press, vol. 99(1), pages 107-123, February.
    4. Benjamin Goldsmith & Yusaku Horiuchi, 2011. "In Search of Soft Power: Does Foreign Public Opinion Matter for U.S. Foreign Policy," Crawford School Research Papers 1108, Crawford School of Public Policy, The Australian National University.
    5. Hart, Jeffrey, 1976. "Three approaches to the measurement of power in international relations," International Organization, Cambridge University Press, vol. 30(2), pages 289-305, April.
    6. Andrey A. Kudryavtsev, 2014. "A systemic view of the soft power," EUI-RSCAS Working Papers p0367, European University Institute (EUI), Robert Schuman Centre of Advanced Studies (RSCAS).
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