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A Choice Matching Approach for Discrete Choice Analysis: An Experimental Investigation in the Laboratory

Author

Listed:
  • Simone Cerroni
  • Daniel W. Derbyshire
  • W. George Hutchinson
  • Rodolfo M. Nayga Jr.

Abstract

This article is the first empirical application of the choice matching (CMa) method in discrete choice experiments (DCEs). An artifactual field experiment was conducted to test whether CMa applied to a DCE survey improves the validity and reliability of estimated preferences regarding standard hypothetical DCEs. Two experimental treatments were developed. In the first, subjects were exposed to a CMa-based DCE; in the second, subjects were exposed to a standard hypothetical DCE survey. Results suggest that although a CMa-based DCE does not improve validity, it can increase the reliability of estimated preferences.

Suggested Citation

  • Simone Cerroni & Daniel W. Derbyshire & W. George Hutchinson & Rodolfo M. Nayga Jr., 2023. "A Choice Matching Approach for Discrete Choice Analysis: An Experimental Investigation in the Laboratory," Land Economics, University of Wisconsin Press, vol. 99(1), pages 80-102.
    • Handle: RePEc:uwp:landec:v:99:y:2023:i:1:p:80-102
    Note: DOI: 10.3368/le.012621-0009R1
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    More about this item

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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