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An Update Of The Franchisee Motivations: A Study In Spain

Author

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  • Jose M. RAMIREZ-HURTADO
  • Bernardino QUATTROCIOCCHI

Abstract

This paper presents an empirical study of the motives for acquiring a franchise, based on a sample of franchisees operating in the Spanish market. The results are compared with the obtained in the previous studies. Although this topic has been studied previously, the spectacular progress of franchises throughout the world in the last decade may have changed franchisees� opinions about their motives. This manuscript establishes an update of motivational incentives for individuals to enter franchising from the previous studies. The results provide the following ranking: (1) Proven business format, (2) Start-up support, (3) Established name, (4) Training provided, (5) Faster development, and (6) Ongoing support. This study and the previous literature suggest there is a limited group of motives involved in the franchisee decision, but the ranking varies from study to study. It shows a different ranking of motives for selection of a franchisee from previous studies.

Suggested Citation

  • Jose M. RAMIREZ-HURTADO & Bernardino QUATTROCIOCCHI, 2009. "An Update Of The Franchisee Motivations: A Study In Spain," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 4(2(8)_ Sum).
  • Handle: RePEc:ush:jaessh:v:4:y:2009:i:2(8)_summer2009:66
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    References listed on IDEAS

    as
    1. Michel Kalika, 2004. "How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions," Post-Print hal-00155335, HAL.
    2. repec:dau:papers:123456789/3655 is not listed on IDEAS
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