IDEAS home Printed from
   My bibliography  Save this article

An Update Of The Franchisee Motivations: A Study In Spain




This paper presents an empirical study of the motives for acquiring a franchise, based on a sample of franchisees operating in the Spanish market. The results are compared with the obtained in the previous studies. Although this topic has been studied previously, the spectacular progress of franchises throughout the world in the last decade may have changed franchisees� opinions about their motives. This manuscript establishes an update of motivational incentives for individuals to enter franchising from the previous studies. The results provide the following ranking: (1) Proven business format, (2) Start-up support, (3) Established name, (4) Training provided, (5) Faster development, and (6) Ongoing support. This study and the previous literature suggest there is a limited group of motives involved in the franchisee decision, but the ranking varies from study to study. It shows a different ranking of motives for selection of a franchisee from previous studies.

Suggested Citation

  • Jose M. RAMIREZ-HURTADO & Bernardino QUATTROCIOCCHI, 2009. "An Update Of The Franchisee Motivations: A Study In Spain," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 4(2(8)_ Sum).
  • Handle: RePEc:ush:jaessh:v:4:y:2009:i:2(8)_summer2009:66

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Michel Kalika, 2004. "How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions," Post-Print hal-00155335, HAL.
    2. repec:dau:papers:123456789/3655 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ush:jaessh:v:4:y:2009:i:2(8)_summer2009:66. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Laura Stefanescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.