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An Examination of Customer Racial Discrimination in the Market for Baseball Memorabilia

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  • Gabriel, Paul E
  • Johnson, Curtis
  • Stanton, Timothy J

Abstract

This article investigates customer racial discrimination in the market for baseball memorabilia. The authors examine whether a player's ethnic background influences the price collectors are willing to pay for recently issued rookie baseball cards. Their empirical analysis of all rookie cards issued from 1984 through 1990 examines if price is explained not only by past player performance but also by other factors such as expected future performance and ethnicity. The authors raise the possibility that bias could occur because race influences expectations of future performance. However, in contrast to previous studies, their empirical results indicate that price differences are not influenced by race. Copyright 1995 by University of Chicago Press.

Suggested Citation

  • Gabriel, Paul E & Johnson, Curtis & Stanton, Timothy J, 1995. "An Examination of Customer Racial Discrimination in the Market for Baseball Memorabilia," The Journal of Business, University of Chicago Press, vol. 68(2), pages 215-230, April.
  • Handle: RePEc:ucp:jnlbus:v:68:y:1995:i:2:p:215-30
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    Cited by:

    1. Rosen, Sherwin & Sanderson, Allen, 2001. "Labour Markets in Professional Sports," Economic Journal, Royal Economic Society, vol. 111(469), pages 47-68, February.
    2. Leonard, Jonathan S. & Levine, David I., 2003. "Diversity, discrimination, and performance," Institute for Research on Labor and Employment, Working Paper Series qt19d1c3n3, Institute of Industrial Relations, UC Berkeley.
    3. David W. Findlay & John M. Santos, 2012. "Race, Ethnicity, and Baseball Card Prices: A Replication, Correction, and Extension of Hewitt, Muñoz, Oliver, and Regoli," Econ Journal Watch, Econ Journal Watch, vol. 9(2), pages 122-140, May.
    4. Arthur Zillante, 2005. "Survival in a Declining Industry: The Case of Baseball Cards," Industrial Organization 0505004, EconWPA.
    5. Brian Volz, 2013. "Race and the Likelihood of Managing in Major League Baseball," Journal of Labor Research, Springer, vol. 34(1), pages 30-51, March.
    6. Victor Matheson & Robert Baade, 2004. "'Death effect' on collectible prices," Applied Economics, Taylor & Francis Journals, vol. 36(11), pages 1151-1155.
    7. Robert Muñoz, Jr., 2012. "Beyond Race Cards in America’s Pastime: An Appreciative Reply to Findlay and Santos," Econ Journal Watch, Econ Journal Watch, vol. 9(2), pages 141-148, May.

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