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It’s About Time: A Call for More Longitudinal Consumer Research Insights

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  • Pradeep Chintagunta
  • Aparna A. Labroo

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Suggested Citation

  • Pradeep Chintagunta & Aparna A. Labroo, 2020. "It’s About Time: A Call for More Longitudinal Consumer Research Insights," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(3), pages 240-247.
    • Handle: RePEc:ucp:jacres:doi:10.1086/709858
    DOI: 10.1086/709858
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    Cited by:

    1. Feurer, Sven & Haws, Kelly L., 2022. "Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality," Journal of Business Research, Elsevier, vol. 149(C), pages 630-639.
    2. Katakam, Bharath Shashanka & Bhukya, Ramulu & Bellamkonda, Raja Shekhar & Samala, Nagaraj, 2021. "Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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