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Labor Market Information and Parental Attitudes toward Women Working Outside the Home: Experimental Evidence from Rural Pakistan

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  • Momoe Makino

Abstract

Women’s paid-work participation remains low in Pakistan. This study investigates whether providing parents with information on income-earning opportunities for young women is effective in changing parental attitudes toward women working outside the home. A randomized controlled trial was conducted within commuting distance of export-oriented garment factories in rural Pakistan. Provision of information was found to be effective in positively changing parental attitudes toward women working in garment factories. Given the strong stigma associated with women working outside the home, I believe that the observed positive transformation forms an encouraging first step toward achieving actual enhancement of women’s paid-work participation.

Suggested Citation

  • Momoe Makino, 2024. "Labor Market Information and Parental Attitudes toward Women Working Outside the Home: Experimental Evidence from Rural Pakistan," Economic Development and Cultural Change, University of Chicago Press, vol. 72(3), pages 1041-1067.
    • Handle: RePEc:ucp:ecdecc:doi:10.1086/722160
    DOI: 10.1086/722160
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    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • J29 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Other
    • O53 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Asia including Middle East
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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