The Demand for Commodity Packages: The Case of Telephone Custom Calling Features
The demand for two custom calling services is investigated. The services may be bought individually or in a discounted package. A micro-theory based on discrete choice model is formulated that explicitly accounts for these purchase options. The model is estimated assuming both dependence and independence of the unobservable choice-influencing variables. The estimated parameters are used to simulate the revenue impact of price and discount changes. Copyright 1993 by MIT Press.
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Volume (Year): 75 (1993)
Issue (Month): 2 (May)
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