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Accessing demand characteristics of agritourism in Italy

Author

Listed:
  • Yasuo Ohe

    (Chiba University, Department of Food and Resource Economics, Chiba, Japan)

  • Adriano Ciani

    (University of Perugia, Department of Economics and Food Sciences, Perugia, Italy)

Abstract

The purpose – The aim of this paper is to investigate the demand characteristics of agritourism in Italy, which has not been fully investigated despite the relatively high number of the supply-side studies on the Italian agritourism. Design – First this paper conceptually characterized the features of agritourism as the old and modern types and outlined the trend of supply and demand in agritourism in Italy in comparison with Japan. Second, this paper statistically examined the characteristics in the demand side for agritourism in Italy in comparison with tourism demand in general, such as that for hotels. Methodology and approach – Data were obtained from ‘Annuario Statistico Italiano’ edited and issued by ISTAT (Istituto Nazionale di Statistica). Data from 1997 were compared with those from 2006. We examined the regional characteristics and trends in the composition of domestic and inbound tourists in relation to agritourism. Findings – (1) Agritourism experienced rapid growth in the number of beds available and of those tourists who stayed overnight during the last decade while the operation rate of agritourism is much lower than that of tourism in general. (2) The market for agritourism domestic demand accounted for more than half of the total agritourism demand. The remaining demand was filled by inbound tourists from European countries. These inbound tourists are driving the growth of agritourism in this country. Even if we consider the particular reasons for low barriers to travel in Europe, these findings clearly indicate that it is essential for the development of agritourism to count not only on domestic but also inbound tourists to raise the operation rate. Originality of the research – The originality comes from the investigation of agritourism in Italy by focusing on the demand factors in comparison with tourism in general.

Suggested Citation

  • Yasuo Ohe & Adriano Ciani, 2012. "Accessing demand characteristics of agritourism in Italy," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 18(2), pages 281-296, December.
    • Handle: RePEc:tho:journl:v:18:y:2012:n:2:p:281-296
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    Citations

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    Cited by:

    1. Kumar Bhatta & Yasuo Ohe & Adriano Ciani, 2020. "Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal," Agriculture, MDPI, vol. 10(6), pages 1-17, June.
    2. Kumar Bhatta & Yasuo Ohe, 2020. "A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries," Tourism and Hospitality, MDPI, vol. 1(1), pages 1-18, October.
    3. Maria Giovanna Brandano & Linda Osti & Manuela Pulina, 2016. "An investigation on tourism farms in South Tyrol," BEMPS - Bozen Economics & Management Paper Series BEMPS35, Faculty of Economics and Management at the Free University of Bozen.
    4. Pajewski, Tomasz, 2020. "Farm Consolidation As An Example Of Internalizing Externalities In Agricult," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2020(4).
    5. Kurtyka Marcak, Izabela & Janowska-Biernat, Justyna, 2020. "Opportunities And Barriers To The Development Of Tourism In Rural Areas," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2020(3).
    6. Matthias Firgo & Dieter Pennerstorfer, 2023. "The causal effect of agritourism on farm survival," Economics working papers 2023-15, Department of Economics, Johannes Kepler University Linz, Austria.
    7. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
    8. Brunella Arru & Roberto Furesi & Fabio A. Madau & Pietro Pulina, 2019. "Recreational Services Provision and Farm Diversification: A Technical Efficiency Analysis on Italian Agritourism," Agriculture, MDPI, vol. 9(2), pages 1-15, February.
    9. Emilio Chiodo & Héctor Luis Adriani & Fernando Pablo Navarro & Rita Salvatore, 2019. "Collaborative Processes and Collective Impact in Tourist Rural Villages—Insights from a Comparative Analysis between Argentinian and Italian Cases," Sustainability, MDPI, vol. 11(2), pages 1-22, January.

    More about this item

    Keywords

    Agritourism in Italy; Tourism demand; Domestic and inbound tourism;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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