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Strategies and specific techniques to mass-media relations activities in a public institution

Author

Listed:
  • Mihaela Rus

    (Ovidius University of Constanta, Faculty of Law and Administrative Sciences)

  • Tasente Tasente

    (Ovidius University of Constanta, Faculty of Law and Administrative Sciences)

  • Mihaela Luminita Sandu

    (Ovidius University of Constanta, Faculty of Psychology and Educational Sciences)

  • Ana Maria Iscru

    (Independent researcher)

Abstract

In a democratic society like ours, the role of the press is to gather, to structure and to disseminate accurate and comprehensive information concerning matters of public interest, information that the audience needs. Any coercion or obstruction of these activities, violates the public`s right to information. Freedom of the press also derives from the fundamental freedoms of thought, speech, expression and opinion, enshrined in various national and international laws and normative acts. The concept of the public interest is constantly evolving, which makes it difficult to define it, but, nevertheless, it can be said that it is information of public interest that allows citizens to participate fully in social and political activities. In order to determine what is in the interest of the public, the media and individual journalists will carry out research independently, without any constraints, respecting the job description and the legislation in force.

Suggested Citation

  • Mihaela Rus & Tasente Tasente & Mihaela Luminita Sandu & Ana Maria Iscru, 2022. "Strategies and specific techniques to mass-media relations activities in a public institution," Technium Social Sciences Journal, Technium Science, vol. 28(1), pages 273-290, February.
    • Handle: RePEc:tec:journl:v:28:y:2022:i:1:p:273-290
    DOI: 10.47577/tssj.v28i1.5904
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    References listed on IDEAS

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    1. Dumitrela Florentina Cantor & Mihaela Rus & Tanase Tasente, 2021. "Media communication strategies in the central public administration," Technium Social Sciences Journal, Technium Science, vol. 19(1), pages 191-211, May.
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    More about this item

    Keywords

    strategies; techniques; mass-media; public institution;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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