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Determinants of student loyalty from service quality through their satisfaction in Bphram education - A proposed model

Author

Listed:
  • Nguyen Thanh Nghia

    (Department of Management, Malaysia University of Science and Technology, Malaysia & Faculty of Pharmacy, Nguyen Tat Thanh University, Vietnam)

  • Harwindar Singh

    (School of Business, Malaysia University of Science and Technology, Malaysia)

  • Thai Hong Thuy Khanh

    (Faculty of Finance and Accounting, Nguyen Tat Thanh University, Vietnam)

Abstract

Educational service is recognized as an emerging term in academic sectors. In global perspective, higher education is affirmed as a business and students, or parents and other related bodies are customers of universities. For their sustainable development, they insist on development and enhancement of their service quality by improving student satisfaction. Significantly, research of factors affecting student loyalty from service quality with the intermediating role of customer satisfaction of Bpharm education institutions Vietnam is really limited. Hence, this study is to propose a theoretical model on that matter for private universities located in Ho Chi Minh city in special and in Vietnam in general. To achieve that objective, the study uses mainly qualitative approach with the techniques of the systematic review, the meta-analysis, and the expert consultation with the data from different sources including Google Scholar, Scopus, Web of Science (WoS), EBSCO, Cengage and Springer, etc. From which, 145 publications have been found eligible for this study. Also, the study contributes to the knowledge of educational quality management and requires empirical studies to confirm whether the proposed framework exists or is adjusted for practical implementation.

Suggested Citation

  • Nguyen Thanh Nghia & Harwindar Singh & Thai Hong Thuy Khanh, 2021. "Determinants of student loyalty from service quality through their satisfaction in Bphram education - A proposed model," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 37-48, November.
    • Handle: RePEc:tec:journl:v:25:y:2021:i:1:p:37-48
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    References listed on IDEAS

    as
    1. Nino Tandilashvili, 2019. "Factors Influencing Student Satisfaction in Higher Education. The Case of a Georgian State University," Proceedings of the 13th International RAIS Conference, June 10-11, 2019 05NT, Research Association for Interdisciplinary Studies.
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    More about this item

    Keywords

    Bphram Education; Education Quality; Student Loyalty; Student Satisfaction;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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