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The Changes in Business Culture after the COVID-19 Pandemic in Indonesian Perspective

Author

Listed:
  • H Hamdan

    (Universitas Serang Raya)

  • I Wayan Ruspendi Junaedi

    (Universitas Dhyana Pura)

  • I Gusti Bagus Rai Utama

    (Universitas Dhyana Pura)

Abstract

The COVID 19 virus that hit the world not only caused damage to the health and safety of human souls but also had a very large impact on businesses in Indonesia. The impact of business is by decreasing people's purchasing power, decreasing consumers, causing companies to experience failure, and eventually terminating employment. The goal is to find out to what extent the impact of COVID 19 has changed the business culture in Indonesia. This research uses descriptive qualitative research where the research uses interview sources and the results are explored with a literature approach through expert studies and other scientists. The results of the study explain that the approach and approach taken by business people have changed, especially in the areas of sales methods, approaching buyers, and also marketing strategies.

Suggested Citation

  • H Hamdan & I Wayan Ruspendi Junaedi & I Gusti Bagus Rai Utama, 2020. "The Changes in Business Culture after the COVID-19 Pandemic in Indonesian Perspective," Technium Social Sciences Journal, Technium Science, vol. 13(1), pages 80-89, November.
    • Handle: RePEc:tec:journl:v:13:y:2020:i:1:p:80-89
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    References listed on IDEAS

    as
    1. Raco, Jozef, 2010. "Metode penelitian kualitatif: jenis, karakteristik dan keunggulannya," OSF Preprints mfzuj, Center for Open Science.
    2. I Gusti Bagus Rai Utama & Sidhi Bayu Turker & Ni Kadek Widyastuti & Ni Luh Christine Prawita Sari Suyasa & Dermawan Waruwu, 2020. "Model of Quality Balance Development of Bali Tourism Destination," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 455-464, August.
    3. I Gusti Bagus Rai Utama & I Wayan Ruspendi Junaedi & Ni Putu Dyah Krismawintari & Jaya Pramono & I Nengah Laba, 2020. "New Normal Acceleration Strategy for Bali Tourism Destination Recovery with E-Tourism and Special Health Protocol for the Tourism Sector," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 156-166, August.
    4. Yeyen Komalasari & Ni Putu Dyah Krismawintari & I Gusti Bagus Rai Utama, 2020. "Female Nurse Performance Model Based on Triple Roles Conflict and Job Stress in Pandemic COVID-19," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 448-454, August.
    5. Ni Putu Dyah Krismawintari & Yeyen Komalasari & I Gusti Bagus Rai Utama & Christimulia Purnama Trimurti & I Wayan Ruspendi Junaedi, 2020. "Decision Model of Use E-Money in Covid-19 Pandemic Situation," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 280-290, August.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Nadire Cavus & Nuriye Sancar, 2023. "The Importance of Digital Signature in Sustainable Businesses: A Scale Development Study," Sustainability, MDPI, vol. 15(6), pages 1-15, March.

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    More about this item

    Keywords

    culture; business; COVID 19;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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