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Wine Tourism – An Opportunity For The Development Of Wine Industry

Author

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  • OLGA OLARU

    () (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

Abstract

Romania is a major European wine producing country with its great historical past and rich cultural traditions, many of them directly related to this beverage rightly considered a divine liqueur. It has favorable climatic conditions, natural landscapes and beautiful vineyards. The wine tourism is a collateral activity to wine industry which lead to regional development. This paper highlights the success factors to attract and to motivate the wine tourist. Romania has a considerable potential regarding the wine tourism development. But the lack of the promotion, of a defining brand and of the infrastructure hinder the capitalization of these factors.

Suggested Citation

  • Olga Olaru, 2012. "Wine Tourism – An Opportunity For The Development Of Wine Industry," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 158-165, November.
  • Handle: RePEc:tdt:annals:v:xviii/supplement:y:2012:p:158-165
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2012_2/AnaleFSE_2012_2_024.pdf
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    More about this item

    Keywords

    wine tourism; wine routes; tourist motivation; wine industry;

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q19 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Other

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