Wine Tourism – An Opportunity For The Development Of Wine Industry
Romania is a major European wine producing country with its great historical past and rich cultural traditions, many of them directly related to this beverage rightly considered a divine liqueur. It has favorable climatic conditions, natural landscapes and beautiful vineyards. The wine tourism is a collateral activity to wine industry which lead to regional development. This paper highlights the success factors to attract and to motivate the wine tourist. Romania has a considerable potential regarding the wine tourism development. But the lack of the promotion, of a defining brand and of the infrastructure hinder the capitalization of these factors.
Volume (Year): XVIII/Supplement (2012)
Issue (Month): (November)
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