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Wine Tourism – An Opportunity For The Development Of Wine Industry

  • OLGA OLARU

    ()

    (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

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    Romania is a major European wine producing country with its great historical past and rich cultural traditions, many of them directly related to this beverage rightly considered a divine liqueur. It has favorable climatic conditions, natural landscapes and beautiful vineyards. The wine tourism is a collateral activity to wine industry which lead to regional development. This paper highlights the success factors to attract and to motivate the wine tourist. Romania has a considerable potential regarding the wine tourism development. But the lack of the promotion, of a defining brand and of the infrastructure hinder the capitalization of these factors.

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    File URL: http://fse.tibiscus.ro/anale/Lucrari2012_2/AnaleFSE_2012_2_024.pdf
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    Article provided by Faculty of Economics, Tibiscus University in Timisoara in its journal Anale. Seria Stiinte Economice. Timisoara.

    Volume (Year): XVIII/Supplement (2012)
    Issue (Month): (November)
    Pages: 158-165

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    Handle: RePEc:tdt:annals:v:xviii/supplement:y:2012:p:158-165
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