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Measuring and Understanding the Effects of Entrepreneurial Awareness Education

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  • Michael Fretschner
  • Susanne Weber

Abstract

The widespread rise in entrepreneurship education at universities is frequently not accompanied by rigorous and sustainable program evaluations. Thus, the impact of these programs is still under dispute. In order to enhance this understanding, we derive an “entrepreneurship education model” () following iñán and hen's modification of jzen's theory of planned behavior and use it as a mixed methods evaluation tool in an awareness education setting at a large erman university. We find support for the proposed causal link from awareness education to students' entrepreneurial attitudes derived in the and that perceived control over entrepreneurial tasks is not a relevant predictor of start‐up intentions in an awareness setting. Further, we observe two course‐induced effects on students' belief systems determining their personal attitude: the corruption effect of extrinsic motivation and a shift in locus of control.

Suggested Citation

  • Michael Fretschner & Susanne Weber, 2013. "Measuring and Understanding the Effects of Entrepreneurial Awareness Education," Journal of Small Business Management, Taylor & Francis Journals, vol. 51(3), pages 410-428, July.
    • Handle: RePEc:taf:ujbmxx:v:51:y:2013:i:3:p:410-428
    DOI: 10.1111/jsbm.12019
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    Cited by:

    1. Antonio Rafael Ramos-Rodríguez & José Aurelio Medina-Garrido & José Ruiz-Navarro, 2019. "Why not now? Intended timing in entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 15(4), pages 1221-1246, December.
    2. repec:thr:techub:10032:y:2022:i:1:p:157-183 is not listed on IDEAS
    3. Takawira Munyaradzi Ndofirepi, 2022. "Entrepreneurship goal and implementation intentions formation: the role of higher education institutions and contexts," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-22, December.
    4. Laura Padilla-Angulo & René Díaz-Pichardo & Antonio Luis Leal-Rodríguez, 2023. "Are different entrepreneurship-promotion activities equally effective? an analysis by academic year and gender," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 1-25, March.

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