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An Investigation of Entrepreneurial Orientation, Perceived Environmental Hostility, and Strategy Application among Chinese SMEs

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  • Zhi Tang
  • Clyde Hull

Abstract

Little is known about how Chinese small and medium‐sized enterprises (SMEs) respond to their competitive environment. We predict that when industry competition is intense, entrepreneurial Chinese SMEs tend to perceive more environmental hostility than do their nonentrepreneurial peers. The perceived environmental hostility further drives these firms to choose marketing strategies but not cost control or innovation strategies. Data from 170 Chinese SMEs confirm our hypotheses, indicating that though some entrepreneurial orientation (EO) effects transcend different economy types, other EO effects differ significantly as the environment changes.

Suggested Citation

  • Zhi Tang & Clyde Hull, 2012. "An Investigation of Entrepreneurial Orientation, Perceived Environmental Hostility, and Strategy Application among Chinese SMEs," Journal of Small Business Management, Taylor & Francis Journals, vol. 50(1), pages 132-158, January.
    • Handle: RePEc:taf:ujbmxx:v:50:y:2012:i:1:p:132-158
    DOI: 10.1111/j.1540-627X.2011.00347.x
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    Cited by:

    1. Hazem Ali & Min Li & Zhongli Wu & Xunmin Qiu, 2023. "An Examination of the Identification and Exploitation of International Opportunities Among Chinese Traditional SMEs," SAGE Open, , vol. 13(3), pages 21582440231, September.
    2. Ying Guo, 2023. "External Knowledge Acquisition and Green Innovation in Chinese Firms: Unveiling the Impact of Green Dynamic Capabilities," SAGE Open, , vol. 13(3), pages 21582440231, July.
    3. Sha, Yezhou & Shah, Syed Ghulam Meran & Sarfraz, Muddassar, 2023. "Short selling and SME irregular CEO succession: Witnessing the moderating role of earnings management," International Review of Economics & Finance, Elsevier, vol. 85(C), pages 163-173.
    4. Martin Hemmert & Adam R. Cross & Ying Cheng & Jae-Jin Kim & Masahiro Kotosaka & Franz Waldenberger & Leven J. Zheng, 2023. "Environmental uncertainty and the entrepreneurial orientation–performance relationship among East Asian new technology-based firms: an institutional perspective," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1683-1711, September.

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